Background Music for Radio Commercials & Ads

Do you want to create a radio advertisement and you don’t know where to get the music or what type of license should you buy?

In this article, we will explain everything you need to know.

The easiest way to purchase background music for a radio commercial is by visiting the Premium Beat webpage.

Purchasing the license through this site we make sure that these songs are 100% royalty-free, therefore we will not have to pay every time our ad appears nor we will have to waste time contacting record companies and negotiating prices, but the payment will be made only once to acquire the song and we will be able to use it forever.

The first thing we must do is, within the marketplace, perform a search by musical genre (pop, rock, classical, hip-hop …) or mood (happy, sad, elegant, corporate …) to find the song or songs that are better suited to our advertisement.

Can I try the songs before purchasing the license?

Of course, Premium Beat offers the option to download all songs and sound effects with a watermark so that we can test them before acquiring the license.

To do this, just click on the ‘Download Preview‘ button that you will see on the right-hand side of the track’s wave.

What License do I need?

They offer two different licenses depending on the estimated audience your commercial has.

• The ‘Standard’ license -$49 per audio track-, which covers content that is web-based or not commercially distributed.
• The ‘Premium’ license -$199 per audio track- for ads that are not part of a website or in revenue-generating content.

Licenses are paid only once when you buy the songs and that’s it, there are no monthly charges or renewals of any kind.

And the Sound Effects?

To acquire sound effects is the same, you can also search directly on the website of Premium Beat.

Sometimes this section is under maintenance, so I recommend that you check it regularly.

Can I use free music?

You can, but it will not be legal.

The problem is that most licenses of this type of free music (by the name Creative Commons) give the right to use without restrictions as long as it is for a personal and non-professional use.

If a professional use is given, it’s essential to always attribute the artist, that is, write in the comments that he/she is the creator of the song, something that, by the very characteristics of the radio would be impossible to carry out, while on the other hand if we could doing so would be very unprofessional and would detract credibility from our advertisement.

On the other hand, thanks to Premium Beat we will have the peace of mind of knowing that our music licenses are and will always be completely valid and that we will never have problems with copyright.

Conclusion

Royalty-free music marketplaces like Premium Beat have given us, since a few years ago, a drastic fall in the cost of getting background music -both economical and of time-.

Currently, we can surf their site listening to small pieces of songs until we find one that suits what we need, download it to test it in our advertisement and, if it convinces us, acquire the license in a few minutes.

A process that would have cost us weeks before now we can do it in less than half an hour!