The first thing we must do is, within the marketplace, perform a search by musical genre (pop, rock, classical, hip-hop …), bpm, or duration of the track to find the song or songs that are better suited to our advertisement.
Can I try the songs before purchasing the license?
Of course, HookSounds offers the option to download all songs and sound effects with a watermark so that we can test them before acquiring the license.
To do this, just click on the ‘Download ‘ button that you will see on the right-hand side of the track’s wave.
What License do I need?
They offer two different licenses depending on the estimated audience your commercial has.
Extended license: $49 / song – Advertising on local TV and radio
TV/Radio license: $580 / song – National and international reach, unlimited audience size
Licenses are paid only once when you buy the songs and that’s it, there are no monthly charges or renewals of any kind.
And the Sound Effects?
In this case, HookSounds does not offer sound effects. However, there are other platforms that provide you with sound effects for radio commercials.
One of the best is Audiojungle.
Audiojungle is the most famous marketplace on the Internet for sound effects of all kinds – and background music too. It currently has more than 700,000 audio tracks in its catalog from thousands of different authors.
To purchase sound effects is the same, you can also search directly in the ‘Sound Effects’ category of Audiojungle.
The only thing that changes is the licenses and their prices:
SFX (Single Use) License: To be used in a single ad. The price varies from $1 to $5 depending on its duration.
SFX (Multi-Use) License: To be used in multiple ads. Price varies from $3 to $15 depending on its duration.
Can I use free music?
Yes, of course, they exist. In fact, HookSounds has a free license called ‘Creative Commons License’, through which you can download the songs at no cost.
The problem is that most licenses of this type of free music (by the name Creative Commons) give the right to use without restrictions as long as it is for personal and non-professional use.
If a professional use is given, it’s essential to always attribute the artist, that is, write in the comments that he/she is the creator of the song, something that, by the very characteristics of the radio would be impossible to carry out, while on the other hand if we could doing so would be very unprofessional and would detract credibility from our advertisement.
What brand advertises something and in the same ad mentions that the music that has sounded in the advertisement is of such an unknown artist? None, of course.
On the other hand, thanks to the Extended License and the TV/Radio License that HookSounds makes available to you, you will get the peace of mind of knowing that our music licenses are and will always be completely valid, while you will never have problems with copyrights again.
Services like HookSounds have managed for a few years now that the cost of getting music for ads or background music – both financially and in terms of time – has dropped dramatically.
Currently, we can surf their site listening to small pieces of songs until we find one that suits what we need, download it to test it in our advertisement and, if it convinces us, acquire the license in a few minutes.
A process that would have cost us weeks before now we can do it in less than half an hour!
Pablo Olóndriz – Legis Music Founder-
Pablo Olóndriz founded Legis Music in 2016 and, since then, has been working non-stop on the online Royalty-Free industry, managing to build a great source of information for people who need amazing background music for their projects and videos.
“Below you will find other articles that may interest you. You can save hundreds of euros on background music with the right knowledge!”
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