Music for Radio Ads
Published on
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3 min reading time
Written by Pablo Olondriz
Pablo, who holds a degree in Business Administration and Programming, established Legis Music in 2016. With a focus on the royalty-free music industry, he has contributed extensively to the field, authoring over 150 articles on various aspects of music licensing. His efforts have been instrumental in developing one of the most straightforward and liberal music licensing frameworks available today.
Do you want to create a radio advertisement and you don’t know where to get the music or what type of license should you buy? In this article, we will explain everything you need to know.
The easiest way to acquire music for a radio commercial is by getting our “Business plan“.
By purchasing our license you can be sure that all songs are 100% royalty free.
So you don’t have to pay every time your ad appears and you don’t have to waste time contacting record labels and negotiating prices.
In addition, you can enjoy all its advantages for life for a single price of $99.
The first thing you should do is, within our website, search by musical category (pop, rock, classical, hip-hop…) or mood, to find the song or songs that best suit your ad.
What does the Business plan consist of?
Our “Business Plan” is ideal for both freelancers and businesses, even if you have clients, as it allows any use case, with everything covered and unlimited downloads and channels.
If you get it for a one-time payment of $99, you will be able to enjoy all these advantages for life and more than 90 songs classified by different music genres and moods.
In addition, with this plan, you will have the rights to the song for life for all types of uses, including the following:
- TV and radio commercials, whatever the size of the audience. - Broadcast through film, TV, radio, podcasts, software, video games or apps, among other sources - First-run movies in theaters and movie theaters - Internet advertising (ad campaigns or promoted content) - Background music for Shops, Bars, Restaurants, Gyms, Conferences, etc.
And the Sound Effects?
There are many platforms that provide you with sound effects for radio commercials. One of the best is Audiojungle.
Audiojungle is the most famous marketplace on the Internet for sound effects of all kinds – and background music too. It currently has more than 700,000 audio tracks in its catalog from thousands of different authors.
To purchase sound effects is the same, you can also search directly in the ‘Sound Effects‘ category of Audiojungle.
The only thing that changes is the licenses and their prices:
- SFX (Single Use) License: To be used in a single ad. The price varies from $1 to $5 depending on its duration. - SFX (Multi-Use) License: To be used in multiple ads. Price varies from $3 to $15 depending on its duration.
Can I use free music?
Yes, of course, they exist.
The problem is that most licenses of this type of free music (by the name Creative Commons) give the right to use without restrictions as long as it is for personal and non-professional use.
If a professional use is given, it’s essential to always attribute the artist, that is, write in the comments that he/she is the creator of the song, something that, by the very characteristics of the radio would be impossible to carry out, while on the other hand if we could doing so would be very unprofessional and would detract credibility from our advertisement.
What brand advertises something and in the same ad mentions that the music that has sounded in the advertisement is of such an unknown artist? None, of course.
On the other hand, thanks to our Business Plan, you will get the peace of mind of knowing that our music licenses are and will always be completely valid, while you will never have problems with copyrights again.
Conclusion
Services like ours, Legis Music, have managed for a few years now that the cost of getting music for ads or background music – both financially and in terms of time – has dropped dramatically.
Currently, we can surf their site listening to small pieces of songs until we find one that suits what we need, download it to test it in our advertisement and, if it convinces us, acquire the license in a few minutes.
A process that would have cost us weeks before now we can do it in less than half an hour!
