Background Music for Radio Commercials & Ads

Do you want to create a radio advertisement and you don’t know where to get the music or what type of license should you buy?

In this article, we will explain everything you need to know.

The easiest way to purchase background music for a radio commercial is by visiting the HookSounds webpage.

Purchasing the license through this site we make sure that these songs are 100% royalty-free.

Therefore we will not have to pay every time our ad appears nor we will have to waste time contacting record companies and negotiating prices.

But the payment will be made only once to acquire the song and we will be able to use it forever.

The first thing we must do is, within the marketplace, perform a search by musical genre (pop, rock, classical, hip-hop …), bpm, or duration of the track to find the song or songs that are better suited to our advertisement.

Can I try the songs before purchasing the license?

Of course, HookSounds offers the option to download all songs and sound effects with a watermark so that we can test them before acquiring the license.

To do this, just click on the ‘Download ‘ button that you will see on the right-hand side of the track’s wave.

What License do I need?

They offer two different licenses depending on the estimated audience your commercial has.

Licenses are paid only once when you buy the songs and that’s it, there are no monthly charges or renewals of any kind.

And the Sound Effects?

In this case, HookSounds does not offer sound effects. However, there are other platforms that provide you with sound effects for radio commercials.

One of the best is AudioJungle.

To purchase sound effects is the same, you can also search directly in the ‘Sound Effects’ category of Audiojungle.

The only thing that changes is the licenses and their prices:

Can I use free music?

Yes, of course, they exist. In fact, HookSounds has a free license called ‘Creative Commons License’, through which you can download the songs at no cost.

The problem is that most licenses of this type of free music (by the name Creative Commons) give the right to use without restrictions as long as it is for personal and non-professional use.

If a professional use is given, it’s essential to always attribute the artist, that is, write in the comments that he/she is the creator of the song, something that, by the very characteristics of the radio would be impossible to carry out, while on the other hand if we could doing so would be very unprofessional and would detract credibility from our advertisement.

On the other hand, thanks to the Extended License and the TV/Radio License that HookSounds makes available to you, you will get the peace of mind of knowing that our music licenses are and will always be completely valid, while you will never have problems with copyrights again.

Conclusion

Services like HookSounds have managed for a few years now that the cost of getting music for ads or background music – both financially and in terms of time – has dropped dramatically.

Currently, we can surf their site listening to small pieces of songs until we find one that suits what we need, download it to test it in our advertisement and, if it convinces us, acquire the license in a few minutes.

A process that would have cost us weeks before now we can do it in less than half an hour!