In previous articles, we have talked about the importance of music in restaurants. And is that its persuasive effects on customers are already a reality commonly accepted by all.
Gyms are no exception in that sense since music also helps to produce that feeling of relaxation so relevant when it comes to achieving a higher probability of someone contracting a service.
But that’s not the only advantage of using the musical element in your fitness center.
The effects music has on the performance of athletes when training are diverse, which can help you considerably to retain those increasingly demanding customers.
In this article I will show you the effects of music on the performance of people and discover which are the most suitable musical genres for each moment of training.
Then we will focus on the most appropriate way in which you, owner of a gym, can get the music and we will also analyze the most suitable musical platforms to manage it, being the most recommended Soundtrack Your Brand, also known as Spotify for Business:
If you own a gym and want to get the most out of your business you will find in this article different tips that will surely help you to achieve business success with your center.
What music is the most convenient for my gym?
One of the most important issues to take into account when choosing one type of music or another is your client’s tastes.
Therefore, you should avoid the influence that your own preferences can exercise when making a decision.
The ideal is to opt for the most popular musical genres, with famous and well-known songs.
You must bear in mind that these can change according to the type of client, since it is not the same as the majority of athletes in your gym are 20-year-olds over 40.
We must also bear in mind that the speed and rhythm of the music can determine the intensity with which the athlete performs the activity.
For the warm-up phase of any activity or class, you will have to use not so animated music, so that people can start making some effort in the correct way.
During the development of the main activity, you should opt for a higher music rhythm so that the athlete is more likely to follow that intensity and to give the maximum.
And for the final stretch phase, the music to choose should be calmer to help relax the body and the different muscles activated and exercised in the two previous phases.
Music also has a social component.
The presence of background music in a gym creates a more relaxed atmosphere, which can favor the establishment of conversations with other athletes who are training at that moment, even though they do not know each other previously because eliminates awkward silences.
Many clients come to the gym alone and without knowing anyone. In that sense, music can help them, apart from improving their performance, to feel more accompanied.
Where can I get the music?
Once all these advantages of using the musical element in gyms have been demonstrated, you are probably wondering where you can buy that music.
The vast majority of songs you listen to in your day to day are protected by the so-called copyrights.
To put any commercial music in establishments the main PRO’s (Performance Rights Organizations) make you pay a monthly fee since otherwise an offense would be committed for improper use of musical content.
However, in recent years and thanks to the Internet, other cheaper and better alternatives have appeared. Let’s see them:
In the case of gyms and fitness centers, the main PRO’s in every country offers the possibility of buying licenses that allow you to use this music protected by copyright in a legal manner.
However, sometimes their prices can be somewhat prohibitive.
The rates offered by usually vary depending on the size of the gym or the place where the classes are conducted.
You will have to check the exact rate you would have to pay for your gym calling them, as many variables are taken into account in pricing.
If you choose to use music without permission, a court can assess damages, a minimum of $750 for each song “infringed,” and can require you to pay attorney’s fees and court costs.
But to avoid this and be able to use music at much more affordable prices than the rates proposed by PRO’s, we recommend you take a look at the following platforms: Soundtrack Your Brand and Cloud Cover Music.
Soundtrack Your Brand was created in 2013 with the aim of offering the possibility of using background music in all types of companies and business premises in a legal manner.
It has the support of Spotify and in fact, several of its workers come from this company, with which they have signed a collaboration agreement.
One of the strong points of this platform is the great amount and variety of music available: 30 million approx.
And it offers plenty of facilities at your service:
The possibility of importing playlists from your Spotify account.
Automatic updating of the songs from the playlists so as not to saturate neither clients nor workers.
Scheduling songs at specific dates and times.
Music management of several gyms, in case you have more than one, from the same device.
Full control from your own smartphone or computer, with no need to install anything else or even be connected to the Internet.
Soundtrack Your Brand has a fixed price of $34.99 / month. And today we can enjoy a free 30-day trial period as well.
But we must warn you of something important.
Soundtrack Your Brand usually offers all the rights you need on the music tracks they have available. However, in some countries -and the UK and Australia are on this list- it is necessary to acquire the public performance license through the record labels, music publishers, and/or local collection societies in order to use Soundtrack Your Brand legally.
Cloud Cover Music
Cloud Cover Music is a platform very similar to the previous one, also offering known royalty-free music of famous artists.
It has different types of licenses but the one we are interested in is the ‘Music Plan’, which will allow you to have unlimited access and use of the music broadcast on more than 120 stations with different music styles.
In addition, Cloud Cover Music is currently offering a free trial period for 14 days so you can test their service without any commitment. It operates only in the United States and Canada.
Another option that has emerged strongly in recent years is SoundSuit. This is a streaming music service that aims to simplify the management of your gym’s music, allowing you to focus on other more important things, such as growing your business.
How do they do it? In an exceptional way, I would say. The fact is that SoundSuit has a music assistance system that learns from the instructions you give it and from your behavior in managing the music, all independently.
For example, once you register, it asks you to determine certain factors, such as the type of business you have, its market positioning, the characteristics of your ideal customers and their usual mood.
Once you have specified these parameters, “Digital Music Assistance” will choose the playlists with the right music for your gym, and manage and update them in a fully automated way. So you can focus on your customers and your business.
Other notable features include the following:
You will have the necessary licenses to use the music in any country and continent (BMI-ASCAP, GEMA, SACEM, PRS-PPL, etc.).
The intelligent music assistant will notice every time you like or skip a song, or adjust the mood, and will learn about your preferences to produce a sound according to your gym.
It works through an intuitive and simple app, which you can use on both laptops and mobile devices.
They’re a certified Sonos partner, and then available on all Sonos devices and applications.
Playlists are updated daily. So no one will get used to the same songs, and neither your customers nor your employees will get bored with the background sound.
So, as you can see, SoundSuit is the perfect service for entrepreneurs who want to take their minds off the music and focus on their business.
And if you’re one of them, you’ll be able to access this platform at a cost of $24.99 / month per location (if you choose to pay annually) or $29.99 / month per gym if you prefer to pay monthly.
But since they are so sure that this is the solution you were looking for, they now allow you to try the platform for 30 days totally free, so you can convince yourself of this. And without the need to provide any bank or credit card information.
Brands such as Audi, Fitbox, Design Hotels and Nestlé already use SoundSuit.
Do you also want to save time and have the peace of mind you need to run your business without distractions? Then visit their website and check it out at no cost.
Why play background music?
Most people who go to the gym for physical exercise do so, among other reasons, to disconnect for a few hours of their routines and problems.
In that sense, the fact of using music in your center can help them escape from a reality that many do not intend to flee, but simply to rest.
According to research carried out by the Brunel University in London, it has been scientifically proven that music exerts a great influence on different essential aspects so that an athlete can perform at the highest level in their training.
The effects of the musical component in training are focused on 5 factors, all of them closely related to that personal motivation, so essential when talking about any type of physical effort:
This effect is to reduce that feeling of fatigue that any athlete usually notices at some point in their training.
In this way, the person in question is able to focus more on their own exercise than on other aspects that can negatively affect their performance, such as fatigue.
2. Regulation of stimulation levels
Music is also capable of stimulating the organism so that it can offer a maximum performance effort at those times when a more physical load is required.
On the contrary, music can also help to relax the body when the exercise is smoother.
When the movements in any physical exercise are done in a synchronized way with the music, they usually require less effort than when we perform them without synchronization, since then they occur less naturally and, therefore, require more wear.
4. Acquisition of motor skills
It is also scientifically proven that people tend to have more ease when it comes to acquiring motor skills with the help of music, either because it is able to create a fun environment or because of the influence of the meanings of the songs on the athletes.
The last effect of music has to do with fluency since the presence of this makes any task is done much more fluid than others in which there is no presence of this musical element.
The importance of music in gyms is more than evident.
It can be justified by its effects when increasing the number of sold memberships, by its influence on the physical performance of the athletes in their training or simply by their help to anyone when it comes to evading their routines and problems.
Whatever the reason, there is no doubt about the influence of music on the success of any type of physical business, both to get new customers at the time of decision making and to build loyalty by offering an ideal service.
Seeing the easiness and the affordable price of the platforms that we have talked about, Soundtrack Your BrandandCloud Cover Musicyou have no more excuses for not starting to manage this fundamental element for the success of your business.
Pablo Olóndriz – Legis Music Founder-
Pablo Olóndriz founded Legis Music in 2016 and, since then, has been working non-stop on the online Royalty-Free industry, managing to build a great source of information for people who need amazing background music for their projects and videos.
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