Music Streaming Services for Business
How to play background music in your business easily and without having to pay astronomical amounts of money?
It’s essential to be aware of the importance of music in our store or business. Nowadays every company manager knows that background music is an important aspect but…
To what extent does affect our revenue?
Here are some facts about how music affects your business:
Music changes the consumer experience
- 80% of purchasing decisions are made impulsively at the point of sale.
- 50% leave the store because they are bothered by the song selection
- 39% of them don’t come back. Ever.
A proper musical selection increases the time spent in the store
- 40% of clients spend more time in the store if they feel the music is well chosen.
- Better music = more time spent = more sales.
The adequate music increases fidelity to the brand
- 21% recommend you if they felt good with the music
- 31% come back if the music is appropriate
Music creates identity
- 97% of general managers of the best retailers in the world say that music strengthens the brand personality.
Now, knowing how music influences our business in the buying decision of our customers…
What kind of songs can we use and how to get them to avoid copyright problems?
If you use streaming music from Spotify, iTunes, Youtube, radio or television you would have to pay an expensive monthly fee to the PRO’s (Performance Rights Organization) in your country.
Fortunately, there other professional -and more affordable- options to not to worry about that and they offer includes:
- A huge amount of royalty-free songs, organized by musical genres and mood, so you can pick the ones that best suit your business.
- Forget about making the selection of songs, because they have ‘radios’ in which no song is repeated. Just press the play button!
- 24 hours a day, 7 days a week service via streaming. That is, you will not need anything more than a computer, smartphone or tablet -even if is not connected to the Internet-, without any additional software.
- Affordable prices, no permanence commitment or initial/final fees.
Which option do we recommend?
It all depends on your budget, but we found that Soundtrack Your Brand offers the best cost /quality ratio.
The service of this online platform offers a wide variety of soundtracks and playlists, always updating the music that is reproduced with the aim of not saturating either customers or employees.
This brand was before known as Spotify for Business, as Spotify was an early investor.
- They provide their service in all countries around the world.
- They let you play 180 music channels, guaranteed to fit any type of business.
- They have an easy-to-use dashboard to control all your locations and schedule your sound.
- You can add your own Spotify playlists and they built the Music Finder, a tool that helps you find the right soundtracks easily.
- They let you try the service for one month for free with no commitment, cancel online at any time.
WHAT ARE THEIR PRICES?
The price to enjoy all these facilities is always fixed and independent of the square meters of the premises and is $26.99 per month or its equivalent in your local currency.
They also offer a free one-month trial period so you can verify their excellent performance without any compromise.
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Choose the best Music Service to attract customers
What are the best solutions available online?
Let’s make a comparison by geographical zones:
Music stream for business – International
Music stream for business – InternationalThese options offer their services all around the world, usually their dashboards are in English but their excellent customer service will be available to you at any time:
- Soundtrack Your Brand: As we said, they are the same people behind Spotify (in some countries is known as Spotify for Business) and sure are the best option in this industry. Soundtrack offers a music streaming platform, licensed for commercial and public spaces. It costs $26.99 per location & month but the good thing is you can try it for one month for free and cancel at any time.
- Heartbeats International: For big brands, a little bit more expensive. They create a complete strategy, a united perspective and a framework answering the fundamental questions of why, how, where and when to communicate the brand through music and sound.
- Sound Machine: Starting at $34.95/month, they provide a super-useful music service, where you can create your playlist, schedule them, incorporate promotional messages between them and have multiple locations. They offer also 1 month for free.
Music streaming services – USA
These companies offer their services only within the United States:
- Pandora: Pandora and Mood Media have partnered to make Pandora internet radio, loved by over 200 million people for their personal use, now available for business as Pandora for Business. They will cover the required commercial use license – so you can now legally play Pandora for your customers.
- Rockbot: An amazing alternative. With over 14million songs in their catalog, they have a unique software so you can control the playlist from anywhere with a tablet or smartphone, that is, a remote control for your store managers.
- Jukeboxy: Jukeboxy costs only $24.95 per month and the subscription includes 300+ professionally curated playlists, scheduling by day-part where users can mix unlimited playlists, remote control via web browser, IOS and Android apps, multi-account management from one platform, in-store audio messaging and “Jukeboxy DJ Set” where users can create their own mood, genre and decade based playlists. Jukeboxy is also available in Sonos speaker systems.
- Cloud Cover Music: Prices start at $18 per month. From the most popular hits by the biggest groups to tracks from newly breaking artists, they have it all. You can choose from over 50 stations and combine them to create the perfect mix and remove songs that don’t fit your brand.
- Custom Channels: They have different packages, starting from $35/month. It gives you many fully licensed, ready-to-go music channels with playlists continuously updated by music professionals.
Music streaming for business – Europe & UK
Music streaming for business – Europe & UKThese services are located within Europe and the United Kingdom:
- Soundtrack Your Brand: Spotify Business has rebranded as Soundtrack Your Brand. They offer endless music, always updated to the latest trends and to use your phone or computer as a remote control for it. You can control all your locations from a single dashboard. It costs 24,99 € per location & month – after the first month.
- Auraclesound: Supplies the retail and leisure industries with a commercially licensed music streaming service via app, web player or hardware options.
Music stream for companies – South America & Spain
Music stream for companies – South America & SpainWhat differentiates these companies is that they will be able to attend you in Spanish:
- Brandtrack: One of the highest quality options. It offers over 120 music channels with Creative Commons music, designed by DJs and songs are updated monthly, so the music will be always original. Prices start around $ 19 per month for a single physical store.
- Kasimu: This in-store music service has 12 music channels starting at 14.99€/month + VAT and you don’t have to pay any starting fee. It offers a free 3-day trial.
- Soundreef: Same as above, but also offers a free trial period of 15 days to see if we’re convinced. The cost varies with the square footage of your store. They pay royalties to the artist based on the music that is used.
Streaming music for business – Asia
Streaming music for business – AsiaThere are also some services through the Asiatic continent:
- Express Melody: Based in Singapore but expanded with offices in China and Malaysia, they provide high-quality audio solutions for all kinds of business, from retailers to hotels or shopping malls. They have an unlimited music selection and provide the hardware to manage the sound ambiance remotely. They provide also a 14-day free trial.
Streaming services for business – Australia
Streaming services for business – AustraliaAnd finally, there are Aussie streaming companies as well:
- StorePlay: An integrated app and web-based music subscription service providing music for hair salons, retailers, restaurants, or any other commercial premises. With curated music playlists to enhance the ambiance of their stores. They have also a Royalty-Free version available globally and they give you the first month for free when you sign up.
- Qsic: Prices start from $30/week. Australia’s first commercially licensed music streaming service, they take the hassle and complication out of your music system so you can have the proper background music without further headaches.
Music for Business (B2B)
As you can see, there are many different services in every country and each one offers not only different music but many other additional options and gadgets, like creating playlists, having remote controls or even letting the same clients choose the next song through an app!
So, the best thing you can do is to spend some time learning about the features they offer and the prices they have.
As we saw at the beginning of the article, music plays an important -if not essential- role in your business or store and it’s worth to choose the best option for it.
If you have a restaurant, a retail store, an express store, a small business or an office you surely have other important things to take care of.
Let any of these services do the music work!
Are you searching as well for music to be used in your business advertising or videos? Check then this other article: music for corporate videos.
Need help finding the right service?
Send us an explanation of your project or Youtube channel and we will recommend the music service that best suits your needs. Let us do the work!
License / Subscription Prices
- Envato Elements €14.50/month
- Epidemic Sound: €13/month
- Artlist: €199/year
- Audiojungle: €19/song
- Jamendo: €9.99/song
Great article! Love how you offer a brief background on each company (any B2B relationship should truly be a partnership).
While this is a super comprehensive list, I was surprised that Mood Media is nowhere to be found on this list. They’ve been one of the industry leaders in business music solutions for decades – and they offer multiple music streaming solutions that are licensed and designed specifically for business use.
Hello Jeff!
Yes, it is added, is just that Mood Media is “inside” Pandora, because both companies partnered to offer the same solution 🙂
Have a great day!
Mood media is less than impressive. There are often 10+ second delays between songs, which feels like 10 minutes when you’re in a busy restaurant and all of a sudden its quiet because the music stops. Really kills the mood, no pun intended… We have Mood, running on a 200Mbit internet connection, but are looking to upgrade to a “smoother” music service.
Thanks for telling us that Scott! Good to know how the service feels from someone that is actually using it 🙂
We always recommend Soundtrack Your Brand, have you tried it?
Interesting list, especially for internationally, I thought that the companies that appear to be American operated everywhere.
I’m just curious that SoundMachine is not there though. We’ve been using it in our steakhouse for some months now and we’re quite happy with it!
Added Sound Machine to the list Rob. Thanks for the tip!
Are there any services that allow the users to select particular artists/songs rather than curated playlists?
Hi Michael! Usually these services use royalty-free music for their radio stations, this means that you will not find famous or well-known artists there. That’s why most of them give the opportunity to select only radios. To select particular artists or songs, you can try for example ‘Rockbot’ or ‘Heartbeats International’.
Pablo, thank You for such an informative article! It is really comprehensive. But why did You ignore Russia, for examppe?? There are also strong providers of music for business. For example, Market Music. It worths to be noticed. Believe me?
Thank you Sandra!
I’ve been taking a deep look at their website and is not very comprehensive, nor do they share openly the prices of their service, that’s why for the moment I’m not going to add them to our list.
But stays here in the comments if someone wants to try: https://market-music.com/
Thanks!
Hi Pablo, thanks as well for the overview! We have been doing some research as well for the German market (thus stumbled across your article) and are currently testing Storemoods (https://www.storemoods.com). They even allow you to upload your own adverts and have them play automatically between the tracks – based on weather for example. So, ice cream adverts at your location only when it’s sunny and at least 20°C. 😀
Thank you Ingo!
Storemoods then for whoever who needs a German solution 😉
Best regards,