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Reinventing artist compensation and exposure in the music industry

Published on | Updated on | 6 min reading time
Reinventing artist compensation and exposure in the music industry

Holding a degree in Business Administration and Programming, Pablo established Legis Music in 2016. With a focus on the royalty-free music industry, he has contributed extensively to the field, authoring over 150 articles on various aspects of music licensing. His efforts have been instrumental in developing one of the most straightforward and liberal music licensing frameworks available today.

Epidemic Sound has established itself as a leading innovator in the music industry, challenging established conventions and offering a unique approach to remuneration and exposure for artists around the world.

Based in Sweden, the platform has been committed since its inception to democratizing access to music and providing fair compensation for creators.

These can be songwriters, producers, musicians or vocalists, or one person can play all of these roles at the same time.

This article will explore how this company has transformed the way musicians and composers interact with the music market, providing financial stability and global opportunities for those who collaborate with it.

Fair compensation model

Epidemic Sound’s compensation model is based on the fundamental premise that artists deserve to be compensated for both their creative work and their commercial success.

In contrast to traditional music industry models, which often involve long waiting periods to see any financial return, Epidemic offers a fixed fee payment system in addition to variable payments.

This means that artists receive a fixed fee of money, ranging from $1,500 to $8,000 per music track, depending on various factors such as the complexity of the track and market demand.

The highlight of this model is that payment is made without the need to recoup the money through future royalties, providing artists with financial stability from the outset.

Thus, they can concentrate on their art without financial worries.

In addition, Epidemic Sound plans ahead and agrees with each artist how many songs will be commissioned, so that the revenue stream is predictable and consistent.

By receiving upfront compensation, artists have the freedom to experiment and explore creatively, knowing that their work is valued from the start.

Royalty sharing and bonuses

Artists receive not only a fixed feet payment, but also an equal royalty share from streams across all music streaming platforms.

This model ensures that creators benefit directly from the continued success of their works, as they receive 50% of the revenue from music streaming platforms

In addition to royalty sharing, quarterly bonuses based on song popularity have been implemented.

For 2024, this bonus pool is SEK 30 million (around USD $2.9 million), demonstrating their commitment to growth and shared prosperity within its artist community.

In addition, Epidemic Sound pays artists with as little delay as possible.

The fixed fee is paid even before the song is made available to creators, creating security and freedom for your roster of artists to work without pressure about the performance of their music.

Long-term incentives and participation in growth.

Beyond upfront payments, royalties and quarterly bonuses, Epidemic Sound offers its artists the opportunity to participate in the long-term success of the company.

Since 2021, the platform has implemented long-term incentive programs that allow artists to not only benefit from their immediate contributions, but also share in growth and financial success over time.

These incentive programs foster a stronger relationship between the platform and its creators, and align the interests of both parties towards common goals of growth and prosperity.

Global support and exposure to new markets

Epidemic is also dedicated to expanding artists’ reach globally.

The platform makes it easier for creators to reach new audiences by using their music in a variety of content, from advertisements to videos on streaming platforms.

This strategy increases artists’ visibility, generates more plays and therefore more revenue for them.

In addition, it offers tools and resources to help artists navigate global markets.

This includes advice on metadata optimization and promotional strategies, as well as collaboration with partners around the world to facilitate the licensing of music in different cultural contexts.

In short, they not only offer fair compensation, but also open doors to global reach opportunities for their artists.

Commitment to continuous innovation

In a world where technology and consumer tastes change rapidly, **Epidemic Sound stays ahead of the curve by using advanced data analytics to understand and anticipate music market trends. **

This ability to adapt and anticipate not only benefits the company itself, but also ensures that artists can benefit from a constantly evolving marketplace.

Moreover, it is not content with the status quo, but is constantly looking for ways to innovate and improve its platform.

This includes developing new tools and functionalities for creators, as well as exploring new ways to distribute and promote music.

In-house A&R team and music experts

It is important to the platform that artists grow creatively when working with the company.

Epidemic Sound’s in-house A&R (Artists & Repertoire) team and music experts support the success of the artists who are part of the platform.

These teams are composed of professionals with deep experience in the music industry, who partner with world class talent and support them on their journey, as well as work closely with creators to identify emerging talent and develop their potential to the fullest.

The process of working with these teams starts from the initial phase of music creation, where they offer guidance and creative feedback to ensure that the compositions meet the standards of quality and relevance that characterize Epidemic Sound.

In addition, they provide support in areas such as music production, mixing and mastering, helping artists to perfect their sound and stand out in an increasingly competitive market.

However, the relationship between the artists and the A&R team and music experts goes beyond just creating music.

These teams act as mentors and advisors, providing resources and professional development opportunities to propel artists’ careers to new levels of success.

Thanks to this close and personalized collaboration, Epidemic Sound stands out as a true partner in the growth and evolution of the artists who are part of its community.

The Ecosystem

The Epidemic Sound ecosystem is a dynamic and vibrant environment that offers artists unique opportunities to reach new audiences in the music industry.

By integrating their songs into a variety of content, from social media videos to film productions, Epidemic generates more streams and increases artists’ visibility around the world.

This ecosystem is not limited to music distribution alone, but also includes tools and resources for artists to maximize their potential.

For example, they offer guidance on promotional and marketing strategies, as well as access to music licensing opportunities on high-profile projects.

In addition, the platform fosters collaboration among artists, creating networks and communities that promote the exchange of ideas and collective creativity.

A prime example of the success of the ecosystem is the song “BACK2BACK” by artists STRLGHT and ROONIN which has demonstrated the power of the platform to boost artists’ careers and increase their recognition in the music industry.

Thanks to the exposure provided by Epidemic Sound, artists have the opportunity to reach new levels of success and establish themselves as successful figures in the global music scene.

Conclusion

Epidemic Sound is redefining support for 21st century artistsartist by offering a fair and transparent compensation model, along with significant global exposure opportunities.

Unlike traditional models, where many artists struggle for fair compensation, they ensure adequate remuneration from the outset, providing financial stability and allowing artists to fully focus on their creativity and produce high-quality music.

Its approach includes a 50/50 revenue sharing model across music streaming platforms and quarterly bonuses that reflect the popularity of the works, underscoring the platform’s commitment to the continued success of its artists.

In addition, the company not only focuses on financial compensation,** but also prioritizes the expansion of global reach for artis**ts, opening doors to new audiences and international markets.

This multifaceted commitment to its artists positions Epidemic Sound as an essential ally for any musician seeking financial security, global opportunities and a partner committed to their artistic and commercial success.

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