If you want to multiply the success of your YouTube videos, using background music is not an option, but almost a must.
However, you will rarely be able to use the songs you would like to use in your videos.
Mainly because they are usually copyrighted.
And acquiring licenses to use them usually costs quite a lot of money for the return it offers.
Although, for a long time, users on YouTube used famous music in their videos illegally, something that brought several legal problems to the platform.
That is why they implemented an algorithm known as Content ID, which allowed them to comply with the law and control the use of music in all their videos.
An algorithm that, even though it fulfills its purpose, is not exempt from errors and controversies.
I’m sure you’ve heard stories of people who have had their YouTube videos muted or removed for copyright infringement… …even if they’ve used legal music.
If it hasn’t happened to you yet, congratulations.
Even so, we recommend you be prepared to avoid this kind of problem with your videos and learn how to proceed when they will happen to you.
Because, sooner or later, they end up happening. Throughout the article we will discover in depth:
We recommend you stay until the end, where we’ll even share a wide FAQ section with the answers you’re surely looking for.
Now, let’s take a closer look at what this Content ID thing is all about and how it affects your videos.
According to the official definition of Google -owners of YouTube-, the Content ID is:
“YouTube’s automated and scalable system that allows copyright owners to identify videos that include content they own”.
This is an algorithm created in 2007 by the platform to automatically recognize any content uploaded to the platform.
This technology allows them to store all content and compare newly uploaded content to identify possible infringements of copyright rules.
By now, Content ID has become an indispensable tool on YouTube.
Without it, it would be almost impossible to track potential illegal use of the content on the platform.
In addition to allowing content creators and other artists to identify whether there are copies of their content on YouTube, the Content ID also has other uses.
For example:
As you can see, the YouTube Content ID is a tool that can benefit both artists and content creators or other users of the platform.
When an artist wants to protect his works with the Content ID, he must carry out a series of steps:
First, content creators or artists submit the audio or visual files they want to protect.
This helps YouTube to be able to identify these songs and videos in other videos uploaded in the future.
Once the files are received, a “fingerprint” is created for each file.
This “fingerprint” is nothing more than a unique and exclusive identification for each file.
All fingerprints are uploaded and stored in the Content ID database.
When the fingerprints have been correctly stored in the database, Content ID analyzes all the content on the platform and compares it with those fingerprints.
Its nature allows it to analyze:
The first videos to be scanned are newly created videos as well as the most popular videos.
Although Content ID also performs a “legacy scan“, in which it looks for matches in videos that were already uploaded to the platform before a file fingerprint was created.
When Content ID finds similarities between a file registered in its database and new content uploaded to the platform, both the artists of the artwork and the creator of the content are informed.
To help you understand this, we will give you an example.
Imagine you are a streamer of the FIFA soccer videogame -owned by EA- After winning a match in one of your streams, you use the song “We Are The Champions” by the British band Queen in the background.
When the Content ID scans your video and finds the matches with the fingerprints of the files stored in its database, YouTube will do the following:
In this case, a copyright notice will appear on your channel, notifying you of the incident.
In the video manager you will also see a small sentence indicating this, as shown in the image below:
At this point, copyright owners have several options:
On the other hand, content creators can also provide proof to YouTube that they can legally use that content.
Following the example above, if you have permission from EA to make your FIFA streams and prove it to YouTube, they must allow you to use that material in your video.
Similarly, if you have permission from Queen -or their record label- to use the song “We Are The Champions” legally in your streamings, YouTube must also allow you to use it as background music.
If you want to know more about how YouTube’s Content ID works, take a look at the video below:
There are several ways to get around YouTube’s Content ID issues. One of them is to obtain the licenses to use any material you use and notify YouTube about it.
This is not the option most content creators use, because it is quite expensive, plus it is usually a long and cumbersome process.
Another option – perhaps the most obvious – is to make sure that the
content you use doesn’t contain any copyrighted material, be it audio or
video.
People who take this path often use content under Creative Commons licenses , although this poses two main problems:
However, there is a third option: using royalty-free content.
This type of content is content that can be purchased and used commercially for certain uses, which usually includes YouTube videos.
If you need royalty-free videos, you can go to stock video sites , where you’ll find amazing content in HD and 4K quality.
But we understand that, if you’ve come this far, what you’re looking for is stock music that you can freely use in your videos while avoiding Content ID issues.
Now the question to answer is “where to find that music for my videos?”
We have the answer!
The exponential growth of portals such as YouTube has caused the demand for music for the platform’s videos to skyrocket.
As a result, a large number of copyright-free music services can be found on the Internet.
However, you should know that not all platforms that offer copyright-free music are the same.
We know from our own experience that when you receive this message on one of your YouTube videos, all alarms go off.
But you don’t need to be afraid.
If you have done the right thing, we can tell you that you can take action, and if you have committed an infraction, the video will be removed, but nothing more.
The first thing you should know is that when YouTube removes a video, it is because they have detected that the video violates one – or more – of their usage policies.
However, as we told you previously, YouTube’s Content ID is not perfect and it also makes mistakes.
To know how to deal with this problem, the best thing to do is to identify the reason why the video has been removed.
The most common ones are usually the following.
The worst of all the notices you can receive is the video removed notice.
This is when the copyright holder sends us a full legal request to have the video removed from the platform.
When this happens you will also receive a copyright strike.
A little later we will show you what you can do when you receive these types of warnings and strikes.
It is possible that next to your penalized video you will find one of the following messages:
If so, there is no doubt: someone has claimed that your content includes copyrighted elements.
Moreover, as in the previous case, this message is probably accompanied by a strike.
But we anticipate that, if you have done things correctly, you can remove it by following some steps that we will discover shortly.
When YouTube detects that something in your video – whether visual, written or audio – violates its community standards, it will display the message “Video removed: inappropriate content” next to your video.
If this is your case, we recommend that you take a look at their community guidelines strike basics .
When you sign up for YouTube, you must check a box that says “I agree to the Terms of Service”.
However, the reality is that few users read these terms.
The bottom line is that many ends up violating them and receiving video takedowns with the message “Video removed: Terms of Use violation”.
If you have had the bad fortune to receive this message and want to know more about how to proceed correctly on the platform, you can read its terms in 5 minutes.
This is a very rare type of problem among YouTube notices.
However, you will be able to identify it because next to your video it will read “Video removed: trademark issue”.
In this case, Content ID will have identified that you have violated their trademark policy , in which case we recommend you take a look at it.
Now you know the different reasons why YouTube usually removes videos and you have been able to identify which one you have received.
However, it is possible that the Content ID has made a mistake with you.
It would not be the first or the last time this happens.
For example, if you have purchased the license of a song, you should know that:
You have the right to use their music in your videos.
You have paid for that music and purchased it on platforms that expressly allow its use on YouTube, both for monetized and non-monetized videos.
The good news here is that you can defend yourself against accusations regarding alleged copyright infringement.
If you think YouTube has removed your video by mistake, don’t worry.
You can appeal the notice you received by following a series of steps.
But before you do so, be sure to remove any warnings or offenses imposed on you.
When a video is removed from YouTube for the first time, the platform will usually give you a warning.
If it is the first time you commit an infringement on YouTube, you will be notified of this both by email and on any device on which you have your YouTube account, informing you of:
However, the warning is only given the first time there is an infraction.
If it is repeated, you will receive a strike.
And if your channel has 3 strikes in less than 90 days, it will be permanently deleted.
So the first thing you have to do, before even removing the warning message on your YouTube video, is to appeal the warning or the strike associated with it.
To do so:
However, do not delete the video thinking that, if you delete it, you will remove the strike.
If you do, in addition to the fact that the strike will remain in effect, you will not be able to appeal it.
Once this process has been completed, you can continue with the next one.
After taking all of the above steps, you will have to wait for YouTube’s reply and their decision on the matter.
If a few days pass and you do not receive an answer, we recommend you to send them a follow-up email to the following address: [email protected] .
Few things are worse for a YouTube user than coming across a message similar to this one:
When you read it for the first time, it not only makes you feel uncomfortable guilty, but also very confused.
What did I do wrong? Maybe my content had a copyrighted video? Maybe I wrote the wrong word in the title? Or maybe I didn’t use the background music that YouTubers legally use ?… What do I do now? Will I be fined? Will my channel be deleted?
The truth is that several of these things may be true… or not. And, as YouTube itself assures, its Content ID is not perfect and can make mistakes.
This means that they can mute part of your video, remove it completely and even permanently delete your channel after several violations.
All this even if you follow their policies and use legal material.
If you keep creating content on the platform, you’ll end up getting one of YouTube’s famous strikes.
It’s only a matter of time.
Luckily, you are now prepared with the necessary tools to deal with them and protect your channel.
All of them are excellent options to get legal music.
In addition to providing you with thousands of songs that comply with their policies, they will also allow you to give an original touch to your channel and differentiate yourself from your competitors with provocative and cheerful background music.
Choose the one that best suits your needs and eliminate for good any problems with Content ID.
Do you still have a question about YouTube Content ID? Surely it’s among the following.
Find out the answers you’ve been looking for below.
Although it may seem like yes, the answer is no.
We recommend you take a look at the following video, which will give you a clear and complete answer to this question.
When you receive a Content ID complaint, YouTube sends you by:
First of all, you must wait for a reply from YouTube.
It usually takes a few days, so be patient.
However, the decision they make is usually between the following:
Each strike on YouTube or prior warning can be appealed only once.
According to their help center, if you appeal a warning and it is accepted, the next time you will receive a warning again instead of a strike directly.
That is if you win the appeal, you “reset” the warning counter to zero, so in other words.
No.
The only thing that happens is that the video will still be deleted, you will keep the warning/strike on your channel and will proceed with the relevant restrictions -if any-.
First of all, to clarify that you will only receive your first strike if you have not complied with the usage policies for the second time (the first time you only receive a warning, which you can appeal in case you consider that you have acted correctly).
However, if you receive your first strike on YouTube, you will be prevented from performing the following tasks for 7 days:
One week after receiving the strike, you will be able to perform all of the above actions again.
However, the strike will remain in your channel for the next 90 days.
After that, it will disappear.
In this case, the restrictions are the same as when you received the first offense.
However, the duration of the restrictions increases from 1 to 2 weeks.
Yes, indeed.
The simplest answer would be, not committing more than 3 faults in less than 90 days.
If you follow the platform policies, you should not have any problems.
And if you think you are mistakenly getting strikes, you should submit an appeal following the steps we have shown you in the article.
You can go to all of YouTube’s policies as well as other questions by going to their Help Center.