Youtube Content ID and the music of your video

Key Takeaways

  • YouTube’s Content ID is a system that allows copyright owners to identify videos that include content they own.
  • Among the uses of the Content ID are: to facilitate the removal of copies of content without consent, to choose whether the content can be used or not, and to allow financial compensation for use of content by third parties.
  • To avoid YouTube Content ID problems: obtain licenses for use, make sure the content does not have any copyrighted elements, use Creative Commons licenses or royalty-free content.
  • The reasons you may have received the message: “Video removed” on YouTube are: video removed, includes copyrighted content, inappropriate content, terms of service violation or trademark issue.

If you want to multiply the success of your YouTube videos, using background music is not an option, but almost a must.

However, you will rarely be able to use the songs you would like to use in your videos.

Mainly because they are usually copyrighted.

And acquiring licenses to use them usually costs quite a lot of money for the return it offers.

Although, for a long time, users on YouTube used famous music in their videos illegally, something that brought several legal problems to the platform.

That is why they implemented an algorithm known as Content ID, which allowed them to comply with the law and control the use of music in all their videos.

An algorithm that, even though it fulfills its purpose, is not exempt from errors and controversies.

I’m sure you’ve heard stories of people who have had their YouTube videos muted or removed for copyright infringement… …even if they’ve used legal music.

If it hasn’t happened to you yet, congratulations.

Even so, we recommend you be prepared to avoid this kind of problem with your videos and learn how to proceed when they will happen to you.

Because, sooner or later, they end up happening. Throughout the article we will discover in depth:

  • What is the YouTube Content ID.
  • How its algorithm works.
  • What are the consequences of uploading a video with copyrighted music.
  • How to solve problems with videos removed for copyright infringement.
  • The alternatives to avoid Content ID problems for good.

We recommend you stay until the end, where we’ll even share a wide FAQ section with the answers you’re surely looking for.

Now, let’s take a closer look at what this Content ID thing is all about and how it affects your videos.

What is the YouTube Content ID?

According to the official definition of Google -owners of YouTube-, the Content ID is:

“YouTube’s automated and scalable system that allows copyright owners to identify videos that include content they own”.

This is an algorithm created in 2007 by the platform to automatically recognize any content uploaded to the platform.

This technology allows them to store all content and compare newly uploaded content to identify possible infringements of copyright rules.

By now, Content ID has become an indispensable tool on YouTube.

Without it, it would be almost impossible to track potential illegal use of the content on the platform.

What is Content ID used for?

In addition to allowing content creators and other artists to identify whether there are copies of their content on YouTube, the Content ID also has other uses.

For example:

As you can see, the YouTube Content ID is a tool that can benefit both artists and content creators or other users of the platform.

How does the YouTube Content ID work?

When an artist wants to protect his works with the Content ID, he must carry out a series of steps:

1. Sending files and identification

First, content creators or artists submit the audio or visual files they want to protect.

This helps YouTube to be able to identify these songs and videos in other videos uploaded in the future.

2. Creation of the digital fingerprint associated with the files

Once the files are received, a “fingerprint” is created for each file.

This “fingerprint” is nothing more than a unique and exclusive identification for each file.

All fingerprints are uploaded and stored in the Content ID database.

3. Analysis of the new content

When the fingerprints have been correctly stored in the database, Content ID analyzes all the content on the platform and compares it with those fingerprints.

Its nature allows it to analyze:

The first videos to be scanned are newly created videos as well as the most popular videos.

Although Content ID also performs a “legacy scan“, in which it looks for matches in videos that were already uploaded to the platform before a file fingerprint was created.

4. Find matches and notify the parties involved

When Content ID finds similarities between a file registered in its database and new content uploaded to the platform, both the artists of the artwork and the creator of the content are informed.

To help you understand this, we will give you an example.

Imagine you are a streamer of the FIFA soccer videogame -owned by EA- After winning a match in one of your streams, you use the song “We Are The Champions” by the British band Queen in the background.

When the Content ID scans your video and finds the matches with the fingerprints of the files stored in its database, YouTube will do the following:

In this case, a copyright notice will appear on your channel, notifying you of the incident.

In the video manager you will also see a small sentence indicating this, as shown in the image below:


5. Take the measures chosen by the authors

At this point, copyright owners have several options:

On the other hand, content creators can also provide proof to YouTube that they can legally use that content.

Following the example above, if you have permission from EA to make your FIFA streams and prove it to YouTube, they must allow you to use that material in your video.

Similarly, if you have permission from Queen -or their record label- to use the song “We Are The Champions” legally in your streamings, YouTube must also allow you to use it as background music.

If you want to know more about how YouTube’s Content ID works, take a look at the video below:

How to avoid Content ID problems on YouTube?

There are several ways to get around YouTube’s Content ID issues. One of them is to obtain the licenses to use any material you use and notify YouTube about it.

This is not the option most content creators use, because it is quite expensive, plus it is usually a long and cumbersome process.

Another option – perhaps the most obvious – is to make sure that the content you use doesn’t contain any copyrighted material, be it audio or video.

People who take this path often use content under Creative Commons licenses , although this poses two main problems:

However, there is a third option: using royalty-free content.

This type of content is content that can be purchased and used commercially for certain uses, which usually includes YouTube videos.

If you need royalty-free videos, you can go to stock video sites , where you’ll find amazing content in HD and 4K quality.

But we understand that, if you’ve come this far, what you’re looking for is stock music that you can freely use in your videos while avoiding Content ID issues.

Now the question to answer is “where to find that music for my videos?”

We have the answer!

Avoid Content ID claims: the best platforms with royalty-free music

The exponential growth of portals such as YouTube has caused the demand for music for the platform’s videos to skyrocket.

As a result, a large number of copyright-free music services can be found on the Internet.

However, you should know that not all platforms that offer copyright-free music are the same.

Why I received the message “Video removed” on YouTube?

We know from our own experience that when you receive this message on one of your YouTube videos, all alarms go off.

But you don’t need to be afraid.

If you have done the right thing, we can tell you that you can take action, and if you have committed an infraction, the video will be removed, but nothing more.

The first thing you should know is that when YouTube removes a video, it is because they have detected that the video violates one – or more – of their usage policies.

However, as we told you previously, YouTube’s Content ID is not perfect and it also makes mistakes.

To know how to deal with this problem, the best thing to do is to identify the reason why the video has been removed.

The most common ones are usually the following.

Video removed

The worst of all the notices you can receive is the video removed notice.

This is when the copyright holder sends us a full legal request to have the video removed from the platform.

When this happens you will also receive a copyright strike.

A little later we will show you what you can do when you receive these types of warnings and strikes.

Includes copyrighted content

It is possible that next to your penalized video you will find one of the following messages:

  • Includes copyrighted content.
  • Silenced for copyrighted content.
  • Blocked worldwide.
  • Blocked in some countries.

If so, there is no doubt: someone has claimed that your content includes copyrighted elements.

Moreover, as in the previous case, this message is probably accompanied by a strike.

But we anticipate that, if you have done things correctly, you can remove it by following some steps that we will discover shortly.

Inappropriate content

When YouTube detects that something in your video – whether visual, written or audio – violates its community standards, it will display the message “Video removed: inappropriate content” next to your video.

If this is your case, we recommend that you take a look at their community guidelines strike basics .

Violation of Terms of Service

When you sign up for YouTube, you must check a box that says “I agree to the Terms of Service”.

However, the reality is that few users read these terms.

The bottom line is that many ends up violating them and receiving video takedowns with the message “Video removed: Terms of Use violation”.

If you have had the bad fortune to receive this message and want to know more about how to proceed correctly on the platform, you can read its terms in 5 minutes.

Trademark issue

This is a very rare type of problem among YouTube notices.

However, you will be able to identify it because next to your video it will read “Video removed: trademark issue”.

In this case, Content ID will have identified that you have violated their trademark policy , in which case we recommend you take a look at it.

The reality about Content ID: it’s not perfect

Now you know the different reasons why YouTube usually removes videos and you have been able to identify which one you have received.

However, it is possible that the Content ID has made a mistake with you.

It would not be the first or the last time this happens.

For example, if you have purchased the license of a song, you should know that:

You have the right to use their music in your videos.

You have paid for that music and purchased it on platforms that expressly allow its use on YouTube, both for monetized and non-monetized videos.

The good news here is that you can defend yourself against accusations regarding alleged copyright infringement.

How to remove Content ID warning message?

If you think YouTube has removed your video by mistake, don’t worry.

You can appeal the notice you received by following a series of steps.

But before you do so, be sure to remove any warnings or offenses imposed on you.

Before proceeding further, appeal the warning / strike

When a video is removed from YouTube for the first time, the platform will usually give you a warning.

If it is the first time you commit an infringement on YouTube, you will be notified of this both by email and on any device on which you have your YouTube account, informing you of:

  • Removing content.
  • The policies that were violated.
  • How it affects your channel.
  • What you can do.

However, the warning is only given the first time there is an infraction.

If it is repeated, you will receive a strike.

And if your channel has 3 strikes in less than 90 days, it will be permanently deleted.

So the first thing you have to do, before even removing the warning message on your YouTube video, is to appeal the warning or the strike associated with it.

To do so:

  1. Log in to your YouTube account
  2. Go to your YouTube Studio control panel.
  3. Click on Copyright.
  4. Select the “Channel Infringements” card.
  5. Click on Appeal

However, do not delete the video thinking that, if you delete it, you will remove the strike.

If you do, in addition to the fact that the strike will remain in effect, you will not be able to appeal it.

Once this process has been completed, you can continue with the next one.

How to appeal the removal of your video by Content ID

  1. If you are previously logged in, access your YouTube Studio control panel again.
  2. In the menu on the left, you will see several options. Select the one labeled “Content“.
  3. Among all the videos you have uploaded to your channel, find the one you want to appeal.
  4. One of the menu columns is “Restrictions“. Simply drag the cursor over the type of restriction and click where it says “Appeal“.
  5. Next, you will need to check the box that says “I have a license or written permission from the content owner to use this material”, or the most similar one.
  6. Then a text box will open in which you will have to explain to YouTube the reasons why you want to appeal the removal of the video in your own words. Here we recommend you write the following:”I have purchased a music license on the website [__add here your platform used__] to use the song [__add here the song title__] by [__add here the name of the author__], for which I have the rights to use on YouTube. As proof of this, I add below the information with the license data: [__copy and paste here the license data__]
  7. Click on Submit.

After taking all of the above steps, you will have to wait for YouTube’s reply and their decision on the matter.

If a few days pass and you do not receive an answer, we recommend you to send them a follow-up email to the following address: [email protected] .

Conclusion

Few things are worse for a YouTube user than coming across a message similar to this one:

When you read it for the first time, it not only makes you feel uncomfortable guilty, but also very confused.

What did I do wrong? Maybe my content had a copyrighted video? Maybe I wrote the wrong word in the title? Or maybe I didn’t use the background music that YouTubers legally use ?… What do I do now? Will I be fined? Will my channel be deleted?

The truth is that several of these things may be true… or not. And, as YouTube itself assures, its Content ID is not perfect and can make mistakes.

This means that they can mute part of your video, remove it completely and even permanently delete your channel after several violations.

All this even if you follow their policies and use legal material.

If you keep creating content on the platform, you’ll end up getting one of YouTube’s famous strikes.

It’s only a matter of time.

Luckily, you are now prepared with the necessary tools to deal with them and protect your channel.

  • On the one hand, you know the steps you must take to appeal the removal of your video, as well as the potential warnings and faults.
  • On the other hand, you have discovered the best platforms with copyright-free music for YouTube videos .

All of them are excellent options to get legal music.

In addition to providing you with thousands of songs that comply with their policies, they will also allow you to give an original touch to your channel and differentiate yourself from your competitors with provocative and cheerful background music.

Choose the one that best suits your needs and eliminate for good any problems with Content ID.

References

FAQ. Frequently Asked Questions about YouTube Content ID

Do you still have a question about YouTube Content ID? Surely it’s among the following.

Find out the answers you’ve been looking for below.

Although it may seem like yes, the answer is no.

We recommend you take a look at the following video, which will give you a clear and complete answer to this question.

  • How do I know if I have received a Content ID warning?

When you receive a Content ID complaint, YouTube sends you by:

  • Email (the one you registered on YouTube).
  • Notification in your mobile app.
  • Notification in your YouTube Studio (desktop version).

  • What happens when I appeal the removal of my video?

First of all, you must wait for a reply from YouTube.

It usually takes a few days, so be patient.

However, the decision they make is usually between the following:

  • If they consider that your content complies with the policies, it is restored and they remove the warning/strike from your channel. Even so, they may apply age restrictions if they consider that your content is not suitable for children under 18 years of age.
  • If they consider that your content does not comply with the policies, they will keep the warning/strike on your channel.

  • How many times can I appeal each warning or fault?

Each strike on YouTube or prior warning can be appealed only once.


  • If I appeal a warning and YouTube accepts it, will they send me a warning the next time or directly a strike?

According to their help center, if you appeal a warning and it is accepted, the next time you will receive a warning again instead of a strike directly.

That is if you win the appeal, you “reset” the warning counter to zero, so in other words.


  • If I appeal removal of my video and YouTube does not accept it, am I penalized?

No.

The only thing that happens is that the video will still be deleted, you will keep the warning/strike on your channel and will proceed with the relevant restrictions -if any-.


  • What happens when I receive my first strike after a warning?

First of all, to clarify that you will only receive your first strike if you have not complied with the usage policies for the second time (the first time you only receive a warning, which you can appeal in case you consider that you have acted correctly).

However, if you receive your first strike on YouTube, you will be prevented from performing the following tasks for 7 days:

  • Upload new content.
  • Perform streamigs -live broadcasts-.
  • Share YouTube stories.
  • Create custom thumbnails.
  • Write posts in the Community tab.
  • Create new playlists, edit them, add new content to them or delete them.

One week after receiving the strike, you will be able to perform all of the above actions again.

However, the strike will remain in your channel for the next 90 days.

After that, it will disappear.


  • What if I receive a second strike on my channel in less than 90 days?

In this case, the restrictions are the same as when you received the first offense.

However, the duration of the restrictions increases from 1 to 2 weeks.


  • I have read that if I receive the third offense on YouTube in less than 90 days, my channel will be removed. Is this true?

Yes, indeed.


  • How can I avoid the removal of my YouTube channel for the third strike?

The simplest answer would be, not committing more than 3 faults in less than 90 days.

If you follow the platform policies, you should not have any problems.

And if you think you are mistakenly getting strikes, you should submit an appeal following the steps we have shown you in the article.


  • Where can I find YouTube policies?

You can go to all of YouTube’s policies as well as other questions by going to their Help Center.