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Transforming visual storytelling

Published on | Updated on | 5 min reading time
Transforming visual storytelling

Holding a degree in Business Administration and Programming, Pablo established Legis Music in 2016. With a focus on the royalty-free music industry, he has contributed extensively to the field, authoring over 150 articles on various aspects of music licensing. His efforts have been instrumental in developing one of the most straightforward and liberal music licensing frameworks available today.

Music has the ability to evoke emotions, set the tone and create a specific atmosphere that can transform an ordinary scene into an unforgettable experience.

Thus, choosing the right music can make the difference between a content that resonates deeply with the audience and one that goes unnoticed.

When it comes to movies, a classic example is the “Star Wars” saga, where John Williams’ iconic music not only defines the tone and atmosphere, but has also become an integral part of the franchise’s identity.

Similarly, a travel vlog can be transformed with upbeat, adventurous music, while a cooking tutorial can benefit from soft, soothing melodies that keep the audience engaged without distracting them from the main content.

Epidemic Sound, with its extensive library of songs and sound effects, has become an invaluable tool for filmmakers, content creators and advertisers.

A recent success story exemplifies the power of the right music. On June 2, 2024, British YouTubers The Sidemen launched “Inside”, their own reality show on YouTube, which became an instant hit with over 40 million views to date.

Epidemic Sound artist Katori Walker’s song “Himothy” was used throughout the series, leading to a 1600% week-on-week increase in streams of the track. This viral moment also boosted Katori’s entire catalog, attracting thousands of new listeners daily and increasing streams of his other tracks by over 20% week-on-week.

“Seeing Katori Walker’s track take off on YouTube and music streaming platforms has been mind-blowing,” says Jordan Schwarzenberger, co-founder of Arcade Media and manager of The Sidemen. “Being able to soundtrack our content with music by brilliant artists like Katori Walker is key in keeping our audience engaged, and to be able to give back to emerging artists by empowering them to go viral and be discovered at scale by new listeners across the globe is a true privilege.”

Katori Walker himself commented on the success and partnership with Epidemic Sound, “Working with Epidemic Sound has been fun and exciting. It’s taught me a lot about myself and has pushed me to move out of my own way. They expose my music to people and audiences I’ve never reached before and helped me feed my family in a blissful way.

This story underscores how the right music can significantly enhance visual content and even propel musical artists to new heights.

Before we delve further into what Epidemic Sound has to offer, let’s focus on how to select the right music for your projects:

The music selection process

The key to transforming visual storytelling with music is the proper selection of tracks that complement and enhance the content.

Here are some tips for choosing the perfect music:

  • Know your audience: choose music that resonates with your audience and fits the overall tone of your content. Understanding your audience’s preferences and expectations will help select tracks that enhance the viewing experience.
  • Consider rhythm and tempo: Fast, energetic music may be appropriate for action scenes, while slow, melodic music may be ideal for dramatic moments. The rhythm and tempo of the music should match the energy and flow of the visual narrative.
  • Think emotion: Determine what emotion you want to evoke in the audience and select music that helps amplify that emotion. Music can evoke a wide range of feelings, from happiness and sadness to tension and relief.
  • Try different options: Don’t be afraid to experiment with different genres and styles until you find the music that best complements the content. Epidemic Sound offers a wide variety of options, making it easy to find the perfect track for each scene.
  • Consider cultural context: Music can have different meanings and connotations in different cultures. Be sure to select tracks that are appropriate and respectful of the audience’s cultural context.
  • Use music to narrate: Music can be a powerful tool to tell a story. Use recurring themes and musical variations to highlight important characters, places or events in the visual narrative.

Importance of sound design

Sound design is crucial in content creation.

It includes not only background music, but also sound effects that can amplify the impact of the content.

Adding specific sounds, such as the murmur of a city or birdsong, can make content more immersive and realistic.

For example, in a nature video, using soft ambient music along with sound effects such as rushing water and birdsong can transport the audience directly into the natural environment you are showing.

What is Epidemic Sound

Epidemic Sound is the market-leading soundtrack innovation platform, offering a vast catalog of music and sound effects, viewed and listened to more than 2.5 billion times a day worldwide.

By providing a direct license with all rights included and state-of-the-art soundtracking tools, Epidemic has transformed the soundtrack experience for global brands and professional creators, allowing them to unleash more feeling in everything they create and share their stories with the world.

With Epidemic Sound’s world-class music and sound effects, you can translate a feeling that is uniquely yours into something that can be shared.

Get unlimited access to their extensive catalog and state-of-the-art soundtrack tools to unleash more magic in everything you create.

All rights are included. Publish your content worry-free, worldwide.

If you have never registered before, you can enjoy a 7-day free trial offer.

Epidemic features

  • Vast music library: Epidemic Sound offers a vast library of music and sound effects, spanning a wide range of genres and styles. This diversity allows creators to find the perfect music for any type of content, from travel vlogs to film productions.
  • Restriction-free: Epidemic Sound handles all aspects of copyright, offering a full, restriction-free license that covers all users’ needs. This means that creators can use the music without worrying about copyright violations or additional payments.
  • Professional quality: All tracks on Epidemic Sound are created by professional musicians and composers, guaranteeing the highest quality. The platform ensures that each track is well-produced and ready to be used in any project.
  • Easy integration: Epidemic Sound easily integrates with popular platforms such as YouTube, Facebook and Instagram, easing the process of adding music to videos and ensuring that creators comply with these platforms’ copyright policies.
  • Free trial: Epidemic Sound offers a 7-day free trial for new users, allowing them to explore and use the library before committing to a subscription.


The right selection of music holds the power to elevate the quality and emotional impact of visual storytelling. Whether it’s through films, series, or online videos, incorporating the appropriate soundtrack can turn a simple narrative into a memorable and emotionally engaging experience.

By accessing a broad music library, content creators can discover the ideal soundtrack for any scene, ensuring their visual storytelling is consistently powerful and effective.

In a world that right now is overflowing with visual content and where audience attention is fleeting, music still serves as an essential differentiator.

Are you ready to bring your story to life?

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