Unlike any genre of music, corporate music is merely a resource widely used in the business world in order to attract customers. Thus, it is not characterized by any particular rhythm, nor does it use specific instruments.
However, you must be rigorous when choosing the songs that will accompany your multimedia projects, as you need to choose the ones that best suit the emotions you are looking for the audience to feel, without being too strong (either positive or negative).
Thus, there are three main uses for this type of music:
- Many businesses use these songs as background music in the spaces in which they work, as, depending on which ones are chosen, they can generate motivation and strength in the workers.
- On the other hand, there are telecommunications companies, which, in order to liven up the customer’s waiting time, play corporate songs without copyright.
- Obviously, companies need to advertise and sell their products and services, so this music helps potential customers feel optimistic about buying.
The importance of corporate music for business
In the business world, a song that represents the company or accompanies its projects is considered a fundamental element of the corporate image, taking on the same importance as, for example, the logo; it constitutes part of its identity.
In addition, as we all know, social networks are a bridge between the company and its customers, and there is a need for almost daily publications of content, with appropriate sound and music branding, since the better the choice of music, the better and more customers you will receive.
As we said, depending on the emotions you want to provoke, the songs you choose will change. While specific multimedia projects will need upbeat music to cheer people up, others may need slower, calmer rhythms to generate peace.
Choose the right license
When adding music to videos, presentations or company projects, it is essential to choose the right license. You don’t want to buy copyrighted songs, because then you will have to pay a fee each time the song is presented, so the easiest way is to buy a one-time fixed license.
But how do you know which one you need? It mainly depends on the size of your target audience and where you will use it. Adding the song to a YouTube video will not be the same as adding it to a radio program or a TV show.
In any case, at Legis Music we offer you a wide variety of songs, from which you can choose the one that best suits your projects.
Please do not hesitate to contact us if you have any questions. We will be happy to help you.