Music for Commercials & Advertising

When making a commercial for Television, Radio or the Internet, you will always need good background music.

A catchy song is one of the most effective resources when it comes to selling!

The problem comes when choosing which type to choose we’re going to use because you will have many questions:

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You cannot afford under any circumstances to use any song if you don’t have the license, since the full advertisement could be for example muted or blocked on the Internet or face legal problems, with the disastrous consequences that such action would have on our company.

For more information about this topic, we wrote a full article about music without copyright for Youtube videos.

All about music for advertising and commercials

So let’s answer these questions one by one:

It depends.

Many famous singers or labels refuse to give up their rights for the use of their songs in some ads because they don’t want to associate its name with a particular brand or product, others give their songs for free and others claim large amounts of money for their usage.

You could find any of these situations.

There is no price list, it depends on what the author considers.

Some are free and they’re others who claim up to 90,000€. The best thing here is to always contact the artist itself, their label or his/her representatives and ask.

The versioning of songs for commercials can get out very expensive, that’s why we don’t recommend it.

It’s true that sometimes is not easy to discern when a song is original or a copy and the decision -when the issue is brought to court- is often based on expert musical experts.

These experts are responsible for conducting a technical report of the song, in which the structure of the piece, its beat, and rhythm of the melody is analyzed. Both the defense and who initiates the process commission a study, in addition to the independent report which usually claims the judge.

The economical amount of the compensation charged by the author is usually similar to what it would have cost the license to use the song.

Of course, and in fact, is often the best choice when it comes to choosing music for our commercials for three reasons:

1. We save time by not having to look for ways to contact the artists, negotiate with them, etc.
2. We save money since the licensing of these songs are much more affordable.
3. We win in originality for our advertisement, because the music itself will not be the same as heard hundreds of times in other places, such as nightclubs, the radio or the Internet.

You don’t have to.

You can do two things in this case, the first is to hire a company or specific artist engaged in creating music “a la carte” and, on the other side, take a look at the current marketplaces around the Internet specialized in royalty-free stock music as we explained in our article music for video marketing.

These websites contain thousands of songs created specifically in order to be used as music for commercials and you can adapt perfectly the music to be used below other voices or sounds that we can add up to our video.

Is there any cheap way to get quality songs without copyright?

Yes, as we mentioned there are specific Internet websites dedicated to provide you, the creator, with music. Envato Elements is the best one.

Not only it provides us with a versatile library of thousands of songs from all the existing genres (updated daily) but also provides a very economical monthly subscription through which we can download all the music we need without limits, and also a great and useful search engine.

The price of the monthly subscription is 14.50€/month and includes:

Download music for your advertising spot in 5 simple steps

Following the steps below, you can download royalty free music in a matter of minutes:

In this way, we ensure we’re using music in our ads which fulfill all the rules on copyright terms.

Sound effects for advertising

Many times we will not be looking for complete songs, but sound effects. For example the sound of water falling, a passing train or a phone ringing.

We can find them on Audiojungle and the good news is that the cost is significantly reduced, in between $1 and $4.