“What nervousness! I’m nominated!” I thought when I got that letter. I couldn’t believe it.
It’s true that I had been doing things very well for a long time.
There was no doubt that it had been a great year for me. I had made merits to be among the best…
The days went by very quickly. As soon as I wanted to notice, there I was: sitting in the armchair, dressed in an elegant suit bought especially for the occasion and waiting anxiously for the great moment of the awards ceremony to arrive.
“And the winner is…” Cold sweat, nerves at the surface of my skin… those seconds that become eternal… I can not even look! Suddenly, I begin to feel the warmth of the spotlights over me. I raise my head and perceive the glances of all the public… I don’t believe what I see… “I HAVE WON!” The feeling of joy is spectacular.
The applause of the public begins to sound, the congratulations of my competitors but, something is missing… Something very important that takes time to arrive… The applause stops, the compliments of the people give way to an uncomfortable element: silence.
My steps towards the stage where that well-deserved prize awaits me, which I have just won, sound with tremendous echo in the hall. Some cough in the background, a sneeze, whispers… Instead of having a winning feeling, I end up experiencing sensations that I don not wish on anyone.
Pissed off and with a choleric gesture on my face, I scream… “WHERE’S THE MUSIC?!“ It seemed like a nightmare… In fact, it was a nightmare I had the other day.
I just wanted to share it with you because I was so shocked that I could not imagine an awards ceremony without music.
The importance of music at an awards ceremony
Whether you are celebrating a victory, recognizing excellence in an industry, or simply thanking the staff for services rendered, award ceremonies are a brilliant way to bring everyone together for a fun night out.
And that would not be possible without selecting the perfect music for the gala.
Can you imagine for a moment that my nightmare was a reality?
Do you realize what a negative effect those whispers and coughs would have with the silence in the background?
Music helps to fill that void of sound, and it does so in a masterful way, accompanying each moment of the gala with an emotional factor.
In addition, each song and sound effect has its role, which it serves:
Surprise the audience
Recognize the actions of the evening
Create a festive and cheerful atmosphere
Keeping the public engaged and participatory during the ceremony
Increase tension and nerves before the winner is known
However, music does not only serve to make the gala enjoyable and attendees pack with the event.
The songs also serve to fulfill another function: the memory.
It has been scientifically proven that music helps a lot when it comes to increasing the probability of remembering.
Therefore, if we want spectators to remember the awards gala as one of the best, you will need the right music.
Music for award ceremonies: which style works best?
The genre of music that we use in an awards ceremony will vary depending on elements such as the theme or the audience.
In the case of the theme, we must differentiate whether they are musical, corporate or sports awards, among many others.
It is not the same to put music to galas such as The Oscars, The Goya or the MTV Music Awards than to put a soundtrack to the Ballon d’Or gala, the Prince of Asturias Prize or the Nobel Prize.
For example, Vangelis’ inspiring song ‘Chariots of Fire’ is a perfect song for sports award ceremonies that has already been used in events such as the Olympic Games.
However, this musical theme might not fit in the same way with Grammy awards or the Laureus gala.
Therefore, it is advisable to use these musical genres in the different prize galas:
Film, radio and television awards: classic, pop
Sports prizes: hymns, electronics, pop, folk
Scientific awards: classical, pop
Music awards: pop, rock, electronica, hip hop, latin
Artistic prizes: classical, pop
Video game awards: electronic, pop
With respect to the audience that is going to attend the ceremony, we must also keep in mind their possible musical likes, because a song will not have the same effect in a more serious and formal audience than in a younger and more carefree collective.
It’s hard to please everyone with music.
However, there are songs and musical genres more socially accepted as pop or folk music.
In fact, most prize galas play songs that are repeated celebration after celebration because of the feeling they convey to their audience.
A clear example of this is the song ‘We are the Champions‘ by the British legend group Queen.
This song usually plays every time a football team wins the Champions League.
In fact, it is already being used on almost every occasion when an athlete or team celebrate a title.
If you think about it, there are songs that, because of the emotional factor they arouse in people, could work just as well in all galas.
But before that you must know something important:
If you use copyrighted music during an awards ceremony, the PROs will probably do a thorough inspection and you will end up paying a good fine.
What are the PROs and how they influence the awards ceremonies?
PRO is the acronym of ‘Performance Rights Organization’ and are in charge of controlling that the individuals and businesses use any kind of music content in a legal way.
In each country, they have their own PRO. For example:
In the United States are BMI (Broadcast Music Inc), ASCAP (American Society of Composers, Authors, and Publishers) and SESAC (Society of European Stage Authors and Composers)
In Canada is SOCAN (Society of Composers, Authors and Music Publishers of Canada)
In the United Kingdom are PPL (Phonographic Performance Limited) and PRS (Performing Right Society)
In Spain is SGAE (Sociedad General de Autores y Editores’; in English ‘General Society of Authors and Publishers’)
On many occasions, PRO licenses can be something ridiculous expensive for someone who wants to prepare an award ceremony.
So probably you are thinking…
What happens if I use music without paying a PRO license?
If you are asking yourself this question, I invite you, for your own good, to get it out of your head as soon as possible.
As I mentioned earlier, the PROs usually makes regular inspections in search of those people who have decided not to pay the fee.
It is possible that, if you do, you will be lucky and not ‘caught’.
But if you want to use music for an event as big as an awards event, believe me, you have all the ballots to ‘win the prize’ of being fined, which is not cheap at all.
In this case, you will also need to pay the licenses for the music you have used.
So, after clarifying this, f you need to choose between paying the PRO licenses or not pay them, I recommend you to pay them.
But, fortunately, there are other platforms to which you can go to avoid having to pay the exaggerated amounts claimed by the PROs.
Alternatives to PRO licenses
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IMPORTANT! If you are interested in this platform, you should know that, although Soundtrack Your Brand usually offers all the necessary rights on the music tracks, in some countries such as Australia, United Kingdom and Spain, it is necessary to acquire the public communication license through the record labels, music publishers, and / or local collection societies in order to use Soundtrack Your Brand legally.
Audiojungleis a company dedicated to the sale of songs with their respective copyright licenses.
This will completely eliminate your concerns regarding PROs inspections and possible fines for copyright infringement.
This marketplace has more than 700,000 audio tracks in WAV and MP3 formats, including both songs and sound effects, offering an unbeatable variety in comparison with other similar services.
The vast majority of the tracks are characterized by having no lyrics, so they will be ideal for use as a background sound during the gala.
The way to navigate your portal is tremendously intuitive, with a search engine that goes to the point, finding genres like pop, rock or classic, among others.
It also offers the possibility of listening to small pieces of the song so that you know quickly if the style you are looking for or not.
In addition, once you find a song that might fit the award ceremony, you may also like more songs from the same author.
Just click on their name and all their available works will appear, saving you a lot of time in the search.
What are their prices?
Audiojungle licenses start at $15.
However, the final price will vary depending on the artist, the musical quality of the song, or whether it is a song or sound effect:
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