Whether you are a freelance content creator or an agency that, among other things, creates YouTube videos for other clients, you will surely know the amount of work that goes into each production:
The recording of the content.
Compilation of stock videos.
The editing of all the material.
And, of course, the musical aspect.
In fact, this musical factor is the one with which there are usually the most problems, mainly for two reasons:
YouTube’s Content ID and its copyright claims.
The cumbersome communication between clients and content creators to demonstrate that such copyrights have been complied with.
As a result of both problems, there are many clients whose videos are incorrectly removed by YouTube, lengthening the publishing deadlines and negatively impacting their marketing strategy.
In theory, it would be much easier if end customers could communicate to YouTube that the music used in their videos is 100% legal and complies with their copyright policies, even if those videos are created by third parties.
The ideal situation to solve these problems would be to use a platform with stock music where you, as a content creator or agency, could add your clients’ video links to prevent them from receiving any copyright claims.
And if that platform would allow you to invite your clients to clear the music you’ve used in their videos, it would be superb.
But is there a platform on the market with stock music that has these features?
That platform is called Epidemic Sound, and it has a subscription plan that is making waves among the most prestigious content creators in the industry.
Throughout this guide you will discover:
The highlight of their Commercial Plan: ‘Cleared Videos’.
The definitive evolution of this feature: ‘Clearing Invitations’.
How it works step by step so you can teach your customers how to avoid copyright problems in their videos quickly and easily.
But before we begin, let’s introduce this wonderful company.
What is Epidemic Sound?
Epidemic Soundis a Swedish company based in Stockholm, founded in 2009 by five co-founders on a mission to offer the best and largest stock music catalog to Storytellers.
Having their own artists (which means they own all rights to their music library), it has managed to position itself among the top players in the music licensing industry for professionals.
One of the largest premium catalogs with stock music
Currently they have more than 160 musical genres, 32,000 tracks and 60,000 sound effects, numbers that increase every week.
In addition, each of its music tracks can be used with total creative flexibility, deleting sound elements as you wish, or even removing the voice, leaving the song in its instrumental version.
The platform trusted by major brands
World-class companies such as Coca-Cola, Complex, Instagram, Nike or Discovery Channel have relied and continue to rely on its services for their marketing strategies.
The simplest music licensing in the industry
Whatever your musical needs are, they will be authorized globally and forever, regardless of the medium, territory or type of content.
Thanks to Epidemic Sound’s unique rights structure, you can forget about the classic reference sheets or reports to check if you can use the music in certain cases.
In addition, Epidemic Sound has a direct licensing model.
This means that they own all the rights to every track within their catalog, thus avoiding the usual problems that occur with other platforms with stock music.
A company aligned with your goals and committed to your results
Therefore, they will keep you up to date on any legal changes in the territory in which you reside so you don’t have to worry about the security of your content.
For Enterprise customers, they can even provide you with a success manager to help you clear your content of potential copyright claims, as well as help you with your choice of music.
You’ll have the help you need whenever you need it.
The tailor-made music solution for Enterprises
Music authorized for any media and production.
All rights included.
No legal risks and no reports.
Multiple user accounts.
Customized music selection.
A contact dedicated to the customer’s success.
Possibility of contracting with customized conditions.
Now that you know who Epidemic Sound is and its magnitude within the Roaylty-Free music industry, we are going to introduce you to one of the features that has made them stand out from their competitors.
‘Clear Videos’, the perfect tool against YouTube complaints
As you may already know, YouTube and other social platforms where audiovisual content is created have algorithms whose purpose is to identify possible infringements regarding to the copyright of the music used.
YouTube’s specifically is known as Content ID, and if you want to learn more about it, you can click on the link above.
This algorithm easily detects cases where music is being used illegally.
For example, if you use the music hit of the moment in a video uploaded to YouTube, the algorithm will mute your video until you can prove that you have acquired the licenses to use that song in that content.
But what happens when you use other non-commercial music in your videos? How does the YouTube algorithm act in such cases?
The truth is that, in these cases, the algorithm acts too cautiously: sometimes it allows you to publish the content without any problem, but many times it also mutes or removes the video until you can prove that you can use the music legally.
Epidemic Sound are well aware of the problems that this can cause, both to its direct users and clients of their own users.
Therefore, they decided to put all their efforts in creating the feature ‘Clear Videos’.
This feature seeks precisely to “clear” the video from copyright claims when your productions are published on other YouTube channels connected to your Epidemic Sound subscription.
How to use ‘Clear Videos’?
For Epidemic Sound to carry out this process for you, you must first purchase its ‘Commercial Plan’, since this feature is only available in that subscription plan (later we will talk about it).
Once you are inside the platform, you must go to your profile (1), go to the ‘Account’ tab (2) and the ‘Clear Videos’ option (3), as shown in the following image.
Once there, you must add the exact URL of the video your client has uploaded to YouTube, and that’s it.
In a few seconds you can have the peace of mind you were looking for regarding copyright, avoiding any future claims on your productions and those of your clients.
As you can see, it is a tremendously simple process for how complicated it seems when you use other platforms with stock music that don’t have this feature.
However, Epidemic Sound have decided to go a step further to simplify this process even more.
And they have achieved this in an excellent way with the ‘Clearing Invitations’ tool, which we are going to show you below.
‘Clearing Invitations’: licensing music for client videos simplified
If you remember what we said at the beginning of the article, some problems are common between content creators or agencies and their end clients, especially with regard to the musical aspect.
On one hand, end clients often publish content created by freelancers or agencies on YouTube too quickly, without first providing them the links of these videos to add them to the ‘Clear Videos’ tool.
In conclusion: videos are often muted or removed until evidence of proper licensing of the music used is provided.
This is something that can considerably extend the process of publishing the content, negatively impacting the end client’s marketing strategy.
On the other hand, content creators and agencies often have a multitude of clients, and in turn, a large number of videos to create for each of them.
In conclusion: dozens of links are received that need to be added to the ‘Clear Videos’ tool for clearing them against potential copyright claims.
This adds an extra workload for freelancers and agencies that have to manually include each link in the tool one by one.
Wouldn’t it be easier for both parties if each Client could clear their own videos when uploading them to YouTube?
Once we have reached ‘Clear Videos’, we will only have to choose the ‘Clearing Invitations’ tab by clicking on it.
Step 3. Create a new invitation
When you access the ‘Clearing Invitations’ tab you will see a button that says ‘Create invitation’.
Click on it to start a new invitation.
Step 4. Create the project name and link
Now you must give a name to the project for which you want to share the link with your client.
Or you can give the client’s name directly.
Type it and click on ‘Create Link’.
Step 5. Share the URL with your customer
You will then get a link that you need to share with the customer so that they can clear their videos.
You will be able to do this through any communication channel: email, text, WhatsApp, Messenger, etc.
Step 6. Clear video (from the client’s side)
Now let’s look at the client screen.
Once you click on the link, the following screen will appear.
The client must click on ‘Clear to Video’ to continue with the process.
Step 7. Add video link
Now the client simply has to add the link of the video to be cleaned and let the platform find it.
If the URL is spelled correctly and Epidemic Sound recognizes the video, the following screen will appear:
Just make sure to check the box below the video thumbnail and click ‘Clear’.
Step 8. Cleared video
The client will be presented with the following screen:
If the client only want to clear one video, he/she is done with the process on his/her end.
However, if the client clicks on ‘Clear another video’, he/she will be able to repeat the process with other videos to be cleared.
It is worth remembering that they can only clear a maximum of 5 videos per invitation link sent to them, and that each invitation link remains active for a maximum of 30 days from the day the link was created.
Step 9. Check
You can check that they have completed the process correctly by going to the ‘Clearing Invitations’ tab.
Here you can see how many videos have been cleared for each link, whether the link remains active or has expired, as well as find the link itself to copy it and share it again with your client.
As you can see, the project name is displayed. It also shows that a video has been cleared, which you can see by going to the ‘Cleared Videos’ tab.
That’s it! You know now how easy it will be for you and your Clients to clear the videos and protect them from copyright claims.
But, to do so, we remind you that you will have to subscribe to Epidemic Sound’s Commercial Plan, which we are going to describe below.
Epidemic Sound’s Commercial Plan: price and features
This company not only offers one of the best music libraries on the Internet at a very affordable price, but has created the ultimate solution to the usual problems with the YouTube Content ID.
This is its ‘Clearing Invitations‘ tool with which you can invite your customers to clear their own videos in a few simple steps.
If you also want to have this tool to gain time, flexibility and improve the relationship with your customers, purchase the Epidemic Sound Commercial Plan or try now their platform for free for 30 days by clicking on the button below.
Pablo Olóndriz founded Legis Music in 2016 and, since then, has been working non-stop on the online Royalty-Free industry, managing to build a great source of information for people who need amazing background music for their projects and videos.
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