The year 2023 is soon ending and, with it, a new year and a new era begins for freelancers, content creators and companies dedicated to audiovisual projects.

2024 is presented as a year with changes in the way of creating and producing content, new trends and tools to facilitate workflow and increase brand recognition.

We know this thanks to the Trend Forecast Report that Artlist has released for 2024.

All the information they offer in it is backed by data and is based on the opinions of experts from leading companies such as Google and Amazon and on a survey they conducted with more than 7,000 international creators.

It is the first report of its kind, featuring future predictions designed to inspire and empower brands to look to the future, push their boundaries, embrace new technologies and create a local connection in an increasingly global landscape.

Do you want to know how to use Artificial Intelligence to make your business stand out in 2024? Or how to prepare your team for these changes? How to attract niche audiences and break through as a unique brand?

Find out all the necessary information in this article in which we explain the most relevant aspects of the great Artlist report.

Importance of adapting to the new era

According to data collected by Artlist,

There are currently more than 207 million content creators, supporting a system valued at more than $100 billion.

This means that each company or freelancer must create and search for their own space in the sector, standing out for their originality, speed of work, closeness to the client or competitive prices.

It is increasingly difficult to place yourself in the most prominent positions in the audiovisual world.

But, thanks to this Artlist report, brands will be able to know the new trends for next year and make the necessary changes to not be left behind and stay ahead.

Main predictions

Less technical work, more content

In 2023, AI revolutionized the creative industry, being a source of new and fun possibilities and experimentation in content creation.

In fact, 52% of video creators said they already use AI in their businesses.

By next year, there will be new tools and products that will be easy to use, require no technical knowledge, and have higher quality results than we could have dreamed of even a year ago.

This means that less and less experience, less production time and less financial investment will be needed.

Push the limits of your brand

While minimalist designs were once attractive, now with Generative AI, surreal visual effects will begin to be fashionable.

Text styles that include fancy lines, color combinations, and unconventional letterforms; Innovative visual effects, sounds, videos or disturbing motion effects are what will make your brand stand out from the rest.

Additionally, creators will find new ways to use FPV drone technology, AR/VR, and immersive consumer experiences.

Local talents, global advancement

As we have said, there is such a quantity of content on the Internet that many successful influencers are becoming ultra-niche, creating content for much smaller audiences, but ensuring views and monetization.

According to Artlist, more and more people are monetizing content creation, with more than 60% of their users making a living from their videos.

Over time, content creation is seen as a more reliable source of income, so this trend will increase in 2024.

In addition, streaming services, both music and video, have become consumers’ preferred option for obtaining content, which means that musical genres that were previously local are now part of the global panorama.

It is increasingly common to see subtitled videos, even in the English-speaking world.

For example, Latin music is everywhere now, and that’s leading to more crossover elements in mainstream music.

If you want your brand to stand out, try searching outside of English.

Hire creatives

For some time now, companies have tended to move content creation to in-house creative teams, rather than outsourcing to creative agencies.

New technologies have also lowered the barriers to entry in terms of technical knowledge. So in 2024, brands must employ world-class creative talent.

The technical is ruled out, creativity is key.

And this, thanks to AI, is increasingly easier to achieve and develop.

Personalization is essential

It is impossible to consume all the content that exists, so users increasingly select the content they view according to their personal preferences.

Generation Z, especially, is most notable for engaging with content that aligns with their interests rather than conforming to mainstream trends.

In this way, it is essential to stand out creatively and ensure that the right audience finds your brand.

Recapitulation

As you can see, brands currently work in a technological world that is evolving more rapidly and is constantly changing. It will be no different for 2024.

In addition, there are more and more creators, freelancers and agencies dedicated to the creation and distribution of online content.

As a consequence, it is more difficult to differentiate yourself as a brand in the sector.

The key seems to be focusing on a specific audience, specializing, generating attractive, innovative and original content.

Standing out for having your own voice, unique style and a special creative approach generate a great business opportunity.

In fact, these are the words of Ira Belsky, co-founder and co-CEO of Artlist:

“Today, a brand’s vision and the business strategy it influences must be conveyed to consumers through a single voice that spans multiple media and remains authentic, no matter what.”

This new era in which technical knowledge is no longer a barrier to entry and in which anyone can unleash their creativity from anywhere, will make 2024 a truly impactful year.

This report is a great help and support for companies to understand the main changes in the creator economy and to stay up to date.

If you want to read the full report and learn more data, simply type ‘Artlist Trend Report 2024’ in the search engine or click here .

IA y nuevas tendencias en la producción de contenidos