Corporate music is a powerful tool used by the business world to get the people’s attention for various purposes. It is also often used as a call to action. The music has been produced for purposes such as advertising, training, motivation and to create optimism.
BACKGROUND MUSIC FOR BUSINESS VIDEOS
Many people use corporate music to prepare their projects for the workplace. The music not only makes projects more appealing but evokes the right emotions in the audience. When pitching for projects, music can help to drive your point and enthusiasm on the project more strongly. A plain presentation may have the right information but adding music to it draws more attention from your audience.
Another common use for corporate royalty-free music is for automated call systems. Corporates such as telecommunication providers use music as background tones either for advertising or as an interlude during call waiting. This music is also largely used in informational videos to advertise products and services.
Choosing the music to use requires a careful process of identifying your target audience and finding music that would appeal to the majority of them. Unlike in other cases where listeners have a choice of the music they want to listen to, corporate clients want to be exposed to music that is inoffensive and easy to relate to.
After all, you want to develop a long-term relationship with your clients and it is imperative that they feel drawn to you and not repulsed. This music thus seems to be subtler in tone and rhythm, as well as neutral so as not to evoke too strong emotions whether positive or negative.
Corporate music comes in various tunes and tempos depending on the emotions you want to evoke from your audience. Some projects may require upbeat music to cheer people up, while others may require slow music to appeal to the soft side of the audience. Inspiring music is useful when you want to motivate people and make them optimistic about your products and services or to take action.
The use of corporate music has set high standards in the business world. The better your choice of music to go with your project, promotion or informational video, the greater the attention you will get from your audience. People are always looking for the next best way that appeals to their emotions or inspires them to take a certain action. This is the reason why advertising, for example, is one of the strongest competition tools in the corporate world.
Choose the correct license
When adding music to your business videos, presentations or projects, it’s essential to choose the right licenses. You don’t want to purchase songs under royalties because then you will have to pay a fee every time the song is featured and you don’t want the music to be under Creative Commons licenses because then you will have to attribute its author.
The easiest way, then, is to purchase a one-time fixed license. But how to know which one you need? It depends mostly on the size of your final audience and where are you going to use it. Is not going to be the same adding the song in a Youtube video or in a broadcast radio or tv program.