Classical music refers to not only a genre of music but also the period of time when famous composers like Beethoven, Haydn, and Mozart lived. Today, classical is identified as music that uses the same style of composition and delivery that dates back to the 11th century. The history of this kind of music has gone through various historical periods. The music has traveled across time from the Medieval era through to the Renaissance, Baroque, Classical, Romantic, and now the Modern era.
Besides the legendary tunes from ancient times, there are great composers of classical music even today. Like any other type of music, this genre of music has gone through a major transformation, occasioned by factors such as the need to draw modern society to this timeless genre.
Today, classical music can be heard more in public places than perhaps in previous years. Restaurants, supermarkets, and television advertisements have increasingly embraced classical music (see for example our article about music for restaurants). It is amazing also that young audiences in different parts of the world are keen to embrace new genres of music. May not necessarily be the young people’s everyday taste of music, but if it appeals to them in a certain way, they listen and enjoy it.
Uses of classical music in advertising
Classical royalty-free music is used widely in different ways. Advertising campaigns and promotions for products and services are using the music to appeal to different audiences. The expressive nature and the way in which it logically connects ideas and develops from the start to the end renders it as a powerful means of catching people’s attention.
It’s especially used to accompany scenes and themes in movies. Modern day composers have managed to come up with amazing pieces that bring movies to life. John Williams is an example of modern composers who have come up with breathtaking pieces for productions such as Star Wars and Indiana Jones.
Broadway is one of the areas where classical music is used widely to this day. The use of the music in Broadway dates back to the 1930s and it is a magnificent combination of music, dance, and dramatization. Fans of classical music always have a chance to attend Broadway shows and enjoy the music.
There are also choirs, operas, concerts and festivals that bring classical music fans together and thus is still very much a part of the modern day music scene.