Whether you’re making a company presentation, a promotional video or an advertisement, corporate videos always represent the image and the spirit of a company to the outside world.
As a combination of visual and auditory material, it’s essential to choose the best music for your video with adequate background songs that don’t get in front or out of tune with the message you want to convey.
Here are some of the best websites on the Internet to get royalty-free music for your business videos, differentiating between:
Non-copyrighted Free music
Royalty-Free music under licenses
While the first option is tempting, it has several drawbacks:
No free music may be used for commercial purposes – for example in an advertisement.
The quality of free music leaves a lot to be desired for a professional video.
You risk having your video blocked or muted by large platforms like Youtube.
About the second option, the best-known platform is Epidemic Sound, the service par excellence used by the most famous Youtube channels, with a library of over 300,000 royalty-free songs
Their cost is 13€/month for channels up to 500,000 views per month, 27€/month for channels up to 5 million views per month and 125€/month for unlimited views.
Thanks to this, you will be able to monetize your videos without any problems and you will never receive another copyright notice from Youtube again. Plus, you can try it for 30 days for free.
Apart from Epidemic Sound, there are also other high-quality monthly payment services. The best ones on the Internet are:
Envato Elements: The simplest. For a subscription of only 1$6.50 per month, you can download unlimited music from their webpage for using it in videos and multimedia creations.
Audiojungle: With over half a million songs and sound effects, it’s probably the most complete marketplace with the best prices. It offers five different types of licenses for all possible use cases.
Artlist: With an extensive music library, it is very similar to the first one, however, the subscription is paid on an annual rather than monthly basis.
Premium Beat: This platform of Shutterstock offers more than 10,000 songs and sound effects for your corporate videos through two different licenses, which will vary in price and performance according to your needs.
On AudioJungle for example, we can find more than 200.000 songs classified by genres.
One of these genres is called “Corporate” and it’s created specifically for business and marketing videos.
How to choose the best music for a corporate video?
To choose the best music, just follow these steps:
Decide what kind of emotion the video wants to transmit. Is a calm message, to inform? Is it a positive message? Is it a powerful one?
Write four or five words that define the previous point. For example, they can be ambient, optimistic, background, happy, inspiring, emotional…
Do the search, writing the keywords on the Envato Elements search engine and listen to at least 15-20 songs. Save in bookmarks the ones you like the most.
Download these ones and try them in your video editor.
Choose the one that better suits the mood of the video.
A corporate video must be attractive to capture the attention of viewers, whether they are customers or other departments of the company and will decide whether or not the product, service or idea offered will be successful.
The quality of your video or ad will largely determine your company’s reputation in the marketplace or your reputation as an employee.
So if you want it to look as authentic and convincing as possible, you must also use high-quality music.
Background music for business videos or presentations
A high-quality video cannot be made without the addition of background music or sound effects and, therefore, we will have to have some professional resources that allow us to get the best music for them.
One of the worst mistakes that can be made while the creation of a corporate video or ad is using music without purchasing the proper license of use.
It can be simply a short audio, but if we didn’t purchase the license, the algorithms of Youtube or Facebook can detect it and block the entire video.
And the same will happen if we use non-copyrighted images.
Being in a situation like this will get a lot of trouble for the video makers or marketing agency because it’s image will be damaged permanently and the company will not hire them again.
This kind of work has to be perfect because we’re not only creating a video but representing the image of an entire organization. A huge part of the income of the company depends on it.
Therefore it’s essential to use material 100% legal and original.
Pablo Olóndriz founded Legis Music in 2016 and, since then, has been working non-stop on the online Royalty-Free industry, managing to build a great source of information for people who need amazing background music for their projects and videos.
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