Music for corporate and business videos.

As a company, you probably know how important it is to show a good image to the outside world, that is to say to potential customers. Marketing plays a key role in promoting your business: whether it’s through a video, a presentation or a commercial.

The resource that most companies normally use to make themselves known are corporate videos, which are made up of two essential elements:

It is therefore equally necessary to have both a good quality image and video, as well as the right music that fits perfectly with the message you want to convey.

There are many websites from which you can obtain music tracks, but there are not so many that offer legal security in terms of copyright.

But before we indicate which are the best platforms to obtain music without risk, let’s take a brief look at the types of music that can be used for business videos.

What types of music are there?

At this point, it is convenient to distinguish between 2 different types of music that can be used when you want to set the scene for a project:

Each of them has its own advantages and disadvantages, so you should choose the one that best suits your own needs and objectives:

Free royalty-free music

First of all, it should be clear that royalty-free music is a misnomer for royalty-free music.

Royalty-Free Music is music that is licensed under a license that allows the purchaser to use the songs unlimitedly after having paid for this license.

Royalty-free music is thus not subject to royalty payments based on the number of times it is used.

However, there is also royalty-free music available for free, which falls into two main categories: music in the public domain and music protected by a free license if you want to know more about this, we have an article that explains ir perfectly).

In fact, there are thousands of platforms that offer songs of this type. However, although this option appeals to many, it is necessary to be aware of the disadvantages before making a choice:

In case you are not willing to expose your business projects to these difficulties, you have the possibility to purchase royalty-free music under licenses.

However, at the end of this article you will find a compilation of websites that offer royalty-free music for free in case you still want to use them.

Royalty-free music

Copyright is the set of rules that protect the content created by a person, in this case, songs

However, the term “royalty-free” refers to the license under which the music is obtained, not the song itself.

A license states, among other things, what you can and cannot do with the music track, so depending on the purpose for which a song is used, you will need one license or another. This article discusses this in more depth.

When it comes to a corporate video, the most advisable thing to do is to access this type of music, due to the musical quality, the security and comfort – in terms of the project not being censored – and the professionalism.

Thus, with a simple search on the Internet you can find several websites dedicated to the music world that offer songs that already include the necessary licenses so that there are no problems.

Below is a list of the best platforms and the advantages offered by each one:

Secure music platforms for corporate business videos.

EPIDEMIC SOUND

One of the best known portals in the sector is Epidemic Sound.

Many world-renowned companies such as Nike or Coca-Cola, as well as most youtubers and influencers, use it to choose the music that fits their videos, as it offers a library of more than 100,000 royalty-free songs and sound effects.

This platform is also the only one that has the so-called “direct license”, which is the license that, simply explained, includes each and every one of the rights necessary to use the songs.

Having songs with a direct license means having absolute freedom to use them in your videos and distribute them on any online platform and in any country in the world.

For companies, agencies and freelancers, Epidemic Sound offers its “Commercial Plan”, which allows you to:

Epidemic Sound recently added two new tools – very useful especially for marketing agencies – to avoid copyright claims.

These are called “clear videos” and “clearing invitations”.
Through “clear videos” (translated into Spanish as “limpar videos”), the aim is to literally clear the videos -both their own and those of clients- of copyright claims in order to avoid the whole process of justifying the use of the music a posteriori on platforms such as YouTube, for example.

On the other hand, the so-called “clearing invitations” were created with the intention of making it easier for marketing agencies to send individual invitations to clients to participate in the platform so that they can take care of clearing their videos themselves.

Both tools are very easy to access. In this article on our website we explain step by step how to do it.

The only requirement to use them is to have the aforementioned “Commercial Plan”.

The cost varies depending on whether you choose to pay monthly or annually in advance. If you choose the first option, the cost is €49 per month.

However, if you opt for the annual payment, the price is reduced to €25 per month, for a total of €299 per year, giving a saving of almost 50% on the final price.

ARTLIST

Artlist has a bank of more than 8,000 music tracks with a wide variety of musical genres that are distinguished by the filters of ‘Mood’, ‘Genre’ or ‘Instruments’.

It also offers different versions of the same song, that is to say you can enjoy extended, shortened or instrumental versions, among others, to give different musical nuances to your corporate video.

Although there are three different licenses available – “personal”, “unlimited” and “interprise”, for corporate videos it is advisable to purchase the second one: “Unlimited”.

Once you purchase it, you will be able to use their music anywhere and forever, without worrying about details such as the commercial use you give to their music or whether the licenses will expire when the subscription ends.

Thus, the price of their license, unlike Epidemic Sound, is on an annual basis rather than monthly. The annual amount is 199€, which is equivalent to 16.60€ per month.

ENVATO ELEMENTS

Another portal where you can use royalty-free music is Envato Elements.

Its audio tracks, all of them royalty-free, exceed 90,000 and are classified both by genre (pop, ambient, electronic…) and by mood (happy, sad, melancholic…).

One of its advantages is that, when you purchase a monthly subscription, you can make unlimited downloads during the whole month, without any kind of limitation.

Envato Elements only has an individual plan priced at €14.50 per month, which gives you access to all the tracks in the library with weekly new tracks and the ability to cancel the subscription at any time.

Now that you know the importance of security when using songs in your corporate videos and the different platforms you can choose music from, it’s time to explain how to choose the right songs.

How to choose the right music for your corporate video?

As we said at the beginning, a corporate video must be attractive to capture the attention of the viewers, in such a way that it largely determines the reputation of the company in the market.

Therefore, if you want your corporate video to look as authentic and convincing as possible, you should use high quality music.

In addition, you should choose the songs that best suit what you want to convey with it.

Here are a few simple and clear steps on how to choose the right music:

As you can see, there are very few steps to follow to get the best music for your corporate video. So now you just need to put them into practice.

Copyright-free music platforms

As we mentioned at the beginning of this article, at a business level it is advisable to use royalty-free music under licenses. However, if you want to acquire it for free, here is a list of platforms that offer it.

YouTube Audio Library

Due to the complications caused by the limitations on the illegal use of music on this platform, Youtube decided to enable a library of free music and sounds for free use.

There are not many complications to obtain the songs, as it is enough to type the words“Youtube Audio Library” in Google. There you will find all the songs sorted by genre, mood and duration. Next to these tags, the “download” option is available.

The only thing to note is that many songs are marked with the Creative Commons (CC) label, which means you have to mention the artist in the description of the video.

Soundcloud

Soundcloud is one of the most popular portals at the moment, as many artists share their songs there. These are also licensed under Creative Commons.

To obtain the music tracks you only have to register on the website, find the songs that best suit your company’s corporate video and click on the “free download” button that appears at the bottom left of the audio.

Sometimes, the platform makes it a requirement for the free download that you “like” your Facebook page.

Audionautix

Audionatix is another platform that offers royalty-free music for free under the Creative Commons License. It was created by Jason Shaw, who shares his own music altruistically.

You can use all the songs from Audionautix without any problem, as long as you include the url of the website in the place where you publish it or mention the source: “music by auidonautix.com”.

Here you will find music that is organized by genre, tempo or mood.

Bensound

As with the platforms mentioned above, on Bensound you can purchase songs for free with a commitment to acknowledge or credit the website.

A very important thing to bear in mind is that the use of the songs is limited to a certain type of project, such as the publication of videos on Youtube or Facebook.

If you want to have more privileges to use the music offered, you can get one of two subscription plans: “Standard subscription” or “Extended subscription”.

Jamendo

Finally, Jamendo is a currently very active community that uploads content under Creative Commons license on a daily basis with good audio quality.

Songs from many different genres are published here, with pop, rock and indie being the most important ones, as they have a vision of promoting independent music groups.

Unlike other platforms, you don’t have to mention the author or the website when you use their songs.

Now that you know the types of music you can use for your corporate videos and the most recommended for this type of work, as well as the most reliable platforms in the royalty-free music market…

You just need to put it into practice and launch to the public the great corporate video that will define your business.