If you think of sectors in which promotional videos are taking on great importance, many of them will come to mind: marketing, education, real estate, etc.
However, if there is one sector where visual content is essential to make your company known, it is travel agencies.
Currently, 80% of the trips that are carried out have been planned and contracted through the Internet.
In addition, as Google demonstrates in its study about touristic trends, 70% of those who plan their trip on the Internet go to YouTube for guidance.
In fact, once they have decided on the destination, more than 64% also use this social network to see what to do and what to see in the chosen place.
This data makes clear two things:
The times when people went to the local travel agency to plan their holidays have passed into a better life.
When an agency wants to sell a package there is no better way than through a promotional video.
Doing it this way will give more visibility and diffusion to the agency because the video is the most shared content on social networks, something that exponentially increases the impact of the content we want to promote.
Music has copyright. Respect it! For the video to be accepted and shared it needs an essential element.
Without this component, the video will lose all its appeal and will not help you achieve your goals.
Therefore, you must pay attention to it and give it the importance it requires to engage your audience.
This ingredient is music.
Music is the key element for your promotional video to engage your potential customers.
According to a study published in Nature Neuroscience magazine in 2011, music can produce feelings of pleasure, improve mood, and even cause happiness.
Can you imagine making your audience feel these feelings and associating them with your travel agency? Let’s see how.
Music has copyright. Respect it!
The vast majority of the music we listen to on a daily basis, whether on YouTube, Spotify, radio or television is protected by so-called copyright.
Copyright is the exclusive right of an author, publisher or music label to exploit a literary, scientific or artistic work for a certain period of time.
That is to say, the only ones who can reproduce a song are the singers themselves and the record companies that have their rights.
If you, me, or anyone else wants to use that same song legally, you must:
Ask permission from the owners to use it
Purchase the rights of that song for a limited period of time
In most cases, companies or authors do not transfer the rights to their songs free of charge, you must pay for it in order to use it.
In fact, you have to pay a lot of money that few people are willing to assume.
Other people prefer to take the risky path of illegally using copyrighted songs.
It is undoubtedly the worst option to choose, as you risk being sued and asked for large sums of money, as well as legal and criminal liability.
To avoid falling into this kind of situation and doing things in a legal and economic way, it is best to choose royalty-free music on the Internet.
After analyzing hundreds of videos from travel agencies, we have seen three factors that make the difference between one more video in the pile and an exceptional video that turns visualizations into money.
The promotional video of a travel agency should generate expectations for tourists.
At the end of the video, the potential client must want to book their holidays with your agency and, to achieve this, the video has to cause positive and pleasant emotions.
You will need to highlight all the benefits of the destination, showing the most touristic places, the most demanded experiences, the culinary offer, etc.
The person viewing the video should feel emotionally attached to it, and therefore to your agency.
Not only is it important to show them all the benefits, but also to do it as briefly as possible.
The video should be concise, not exceeding two minutes. Otherwise, the potential customer will lose their attention and you will not achieve the goal.
Even if you can offer a lot of things in your offer, you should focus on showing them the best ones.
In other words, if the best part of your package is the stay in a five-star hotel, with its SPA and its views from the roof, show exactly that in the video and don’t mention other things like the city, the food, etc.
Look for the key benefits of your offer and focus on them.
The video cannot be without music, and this element must be in total harmony with what you want to transmit.
Or if, for example, you offer a promotion focused on doing a safari in Kenya, the images should represent the African savannah, the animals and the indigenous people of Kenya, all accompanied by African tribal music, such as this one from Audiojungle: Inspiring_Sounds – African
If the video is not followed by the appropriate music for each situation, it will not generate the necessary emotions in the potential clients for booking their holidays with your agency.
I guess by now you have realized that music plays a fundamental role in your travel agency’s videos.
However, I want to convince you of this through a challenge.
I will show you a promotional video that meets the three key factors discussed in the previous section.
Take a look at it and just once you finished you can continue reading.
Okay. Now try to see it again by removing the sound… Do you see what I mean?
Music makes the difference between a video that excites and transmits and another that doesn’t.
You have to realize that the image of your company is at stake with this type of video.
This is why it is necessary to take the time to find the most suitable music.
Otherwise, you could ruin both the video and your agency’s reputation.
The good news is that you already know where to get the music that will hook your next clients.
You do not need to look any further: both Epidemic Sound and Audiojungle will provide you with huge music libraries with maximum sound quality.
Now it is up to you to choose the one that best suits your needs!
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