There are moments in life that are unique and unrepeatable, and deserve to be remembered eternally:
The birth of your son, his first year of life, his baptism…
The day of your wedding, the subsequent honeymoon, the anniversaries to come…
Mother’s Day, Father’s Day, Birthdays…
The 100 years of history of your favorite team, the celebration of the last title achieved…
The 20th anniversary of your company and all its accomplishments…
All of them are memorable events. Historical moments that marked and will mark a before and an after in the path of our lives. Significant dates that we like to remember, from time to time, to smile with nostalgia and remember how fast time passes.
The best way to remember these experiences is through commemorative videos, which show the best moments of these very special events. However, there is one element that is often not taken into account as it deserves in this type of video: music.
A commemorative video is about celebrating, transmitting, remembering…and excite.
In order to do this, music is an essential element. Without a doubt, it is the perfect companion to unify the message of the moment and the associated emotions. A soundtrack for a commemorative video helps the viewer better understand the importance of the event and empathize with it. For this reason, music is a very powerful tool that cannot be missing from your video.
However, when it comes to choosing music, not just any song is good for you. That is, it is not as simple as adding Beyoncé’s “Halo” to your honeymoon video, or using Ludovico Einaudi’s “Una Mattina” into a silver anniversary.
This is illegal. If you do this, you risk harsh penalties for copyright infringement of such songs.
To avoid these embarrassing situations, there are some services through which you can download music without copyright.
Why is it important and should you take copyright into consideration?
The vast majority of videos recorded today often end up on social networks such as Facebook, Instagram or YouTube. That is normal. Virtually all our family, friends and acquaintances are on these social networks and sharing videos with them becomes easier if we do it through these platforms.
However, as I told you before, the music associated with those videos cannot always be the music we want because of the copyright of those songs. In addition, these social platforms have algorithms that automatically detect if the music used in the videos has the appropriate permissions.
In other words, if they discover that you are using copyrighted music, they will almost certainly silence your video. Or they block it directly, sending you a notice of copyright infringement. In fact, if you do this three times in a given time, they will block your account indefinitely.
This would be the best case.
If we put ourselves in the worst situation, it is possible that economic claims will come to us and also demand legal responsibilities from the owners of the music track rights.
It sounds like a science fiction situation, but it is real.
To avoid this kind of situation and be at peace with the music you use in your commemorative video, it is highly recommended that you purchase a license that you will see in the next section.
How to choose legal music for commemorative videos
You have seen the problems you can face with choosing a certain type of music. To prevent this, you will find the three best royalty-free music services below.
Epidemic Sound is, so far, one of the best services to get the perfect music for your commemorative videos. This platform, in comparison with other similar services, means that you do not have to pay specific royalties for each song. On the other hand, by acquiring some of the monthly subscriptions that we will see below, you will be able to use all the music tracks that you need.
Its music library, which increases weekly, has more than 30,000 audio tracks and more than 60,000 sound effects. It also offers a couple of eye-catching options.
The first is the ‘find similar’ option, which will allow you to discover new songs similar to the ones that have caught your attention. The other option to rename is the possibility to download the songs in what they call ‘Stems’. This means that you can display all your creativity in the sound design of a theme, eliminating elements such as voice, guitars or other instruments as you wish.
With respect to the monthly licenses they offer, one stands out that is ideal for creators of video content. It is called ‘Personal Plan’ and has the following benefits:
New songs added every week
Music library with more than 30,000 tracks and 60,000 sound effects
Download themes to different devices
No copyright or royalty claims
Possibility of uploading your commemorative videos to social networks such as Facebook, Instagram or YouTube
They offer two plans depending on your final usage:
They are so convinced of the quality of their service that if it doesn’t meet your needs, you can unsubscribe at any time. However, they are currently offering a free 30-day trial period. If you want to use it to see if this service is for you, don’t hesitate…
Another musical option you can use to accompany your commemorative videos is Envato Elements.
This is a digital platform that distributes a large number of songs and sound effects for all kinds of video creators.
Among its audio tracks, all of which are copyright-free, there are more than 90,000 and they are classified by genre (pop, environmental, electronic…) as well as by mood (happy, sad, melancholic…). This will give you a wide variety and, at the same time, it will simplify your task of finding the music that best adapts to your story.
In addition, most of the music you will find in its library is specially designed to be used as background music. That is to say, normally, the musical tracks will have no lyrics, facilitating the complimentary use of a voice that narrates the commemorative video.
One of the main advantages is that when you purchase their monthly subscription, you will be able to make unlimited downloads throughout the month. So you can try several songs to see which of them fits best with what you want to transmit through the video.
This monthly subscription, which costs $16.50, allows you to enjoy the following advantages without copyright or other royalty claims:
Access to all tracks in the library
New Weekly Topics
Unlimited use in all your channels and social networks
Artlist.io has been one of my last great discoveries. I add it to this list because, after having tried it several times, I firmly believe it is a ‘top’ service. Not only do I believe it, but so do my clients, whom it has helped select the right music for their videos on more than one occasion.
As you enter the web, you can see that this company is different from the rest. It allows you to listen to the complete tracks without any watermarks and without the need to subscribe beforehand, a rather atypical feature in this type of service.
With hundreds of tracks per category, the Artlist music library – which already has over 8,000 music tracks – is growing daily with new, top-quality songs. In addition, through its tremendously intuitive design, you’ll be able to select the music by:
The theme of the video
This last option is, without a doubt, one of the features that surprised me the most. It is a drop-down menu that allows you to filter the music tracks for commemorative videos by business, weddings and other diverse subjects.
Another advantage of Artlist is that it offers a universal license, which you can use for whatever you want, regardless of the scope of your commemorative video. This license includes, among other things, the following:
Use in any project, including commercial
Lifetime use for the songs you download
Pre-tested for YouTube monetization
New music every month
“And how much does all this cost?” you might ask.
Based on my own experience, the answer would be “too little“.
Artlist’s license has an annual price of $199, which would be equivalent to $16.60 a month. Maybe the fact that it is an annual payment may seem excessive to you, but to avoid making so many monthly payments and other headaches, it is worth it!
Also, you can squeeze that license even more. If you subscribe to their newsletter, you can get two months free in your annual subscription to the Artlist service. In other words, pay 12 months and enjoy 14.
These types of licenses may be the most appropriate if you are looking to set your commemorative videos for personal use.
Personal use refers to video that is used for individual consumption, that does not represent any company and that is not intended to make any kind of economic profit, either directly or indirectly.
In other words, this kind of royalty-free music is good for adding to videos that you will show to your family or friends at private gatherings or through WhatsApp.
Here I don’t give them the same importance as payment options because I think these licenses tend to bring more inconvenience and headaches than the services presented above. I could say that their only positive point is that they are free. However, if we leave this point aside, the disadvantages are numerous. Some of them are the following:
When you download a theme, you will need to make sure what type of Creative Commons license it is, since not all of them can be used in the same way.
You will need to mention in the video the author of the piece of music that accompanies the commemorative video.
Websites that allow downloading ‘CC’ music offer very little variety. In other words, you will not be original.
You will not be able to use these songs for commercial use or for your business or monetize your videos.
You can never be sure that copyright will not change in the future. If you do, you risk being reported and having to pay a fine.
They may not seem like enough reasons to opt for other services. I would understand because I thought the same way at first.
Butdoes it really worth saving 15 dollars for giving your commemorative video the music that will be remembered by everyone?
If you want to touch the emotional side of the close people and excite them with your commemorative video, music is a must. And, as you have seen before, not just any music.
You need the soundtrack that accompanies the video to be completely in tune with the images shown. You need to make people sympathize with that magical moment. Make them feel like they are part of that story too. Let them be moved by this historical milestone in your life.
Music is the safest vehicle for driving into the deepest emotions.
However, to drive this ‘vehicle’, you must be aware that it is essential to respect copyright and use legal music. To do otherwise is to risk sanctions and penalties.
You already have the tools that will make your journey easier. You only have to choose the one that best suits your needs.
Pablo Olóndriz founded Legis Music in 2016 and, since then, has been working non-stop on the online Royalty-Free industry, managing to build a great source of information for people who need amazing background music for their projects and videos.
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