As you already know, music is an increasingly important element in any type of business and especially in those that base their activity on the media, be they TV, Radio or the Internet. In this article, I will explain to you the fundamental role played by background music in a journalistic genre that never goes out of fashion: the interview.
If you are preparing an interview for your program, company, or personal blog, you will discover not only the importance of the musical element in an interview but also the best Internet marketplaces to go when acquiring the licenses and avoiding problems with the copyrights.
What aspects do you have to take into account when selecting the appropriate background music?
Sometimes it can be a bit difficult to choose a type of music for your interviews, but the best thing is to try not to make a random decision, not very thoughtful neither too personal.
Have in mind that the tastes are very diverse, so you probably will not be able to satisfy the musical interests of all your audience.
There are many aspects to take into account in the choice of one musical genre or another:
Adequacy with the journalistic format of the interview.
Tuning with the protagonists (interviewer and interviewee).
Compatibility with the choice of subject.
Match the type of emotion sought.
In addition, there are other factors and one of them is volume. This should be loud enough so that the music is heard, but also low enough so that it does not disturb or make it difficult for the audience to try to listen to the conversation between the interviewer and the interviewee.
The recommended volume levels in general terms are:
Between 0 and -6 dB for the human voice.
Between -16 and -20 dB for music.
Where can you buy Royalty-Free music?
As you probably know, most music is protected by the so-called copyrights, which means that you must be very careful when it comes to obtaining this type of music, otherwise you could have several problems.
In order to avoid legal problems or platforms like Youtube to detect that you are using some music of which you do not have the corresponding rights, you have two options:
Request the record company the commercial use of the songs that you want to use.
Acquire the corresponding licenses through institutions or companies dedicated specifically to it.
Logically, the first option is very unfeasible, either because you will not receive any answer or because they will ask you in exchange for an exorbitant amount of money. Therefore, if we choose the second way we find:
The PRO (Performance Rights Organization) representative in your country is the company in charge of controlling that the individuals and businesses use any kind of music content in a legal way. In the US, these are for example BMI, ASCAP or SESAC.
With this goal in mind, these institutions usually offer different licenses depending on the type of usage.
These companies are characterized by offering somewhat abusive prices. The final price to pay depends on many specific factors, in addition to the possible reductions or bonuses that may be applied, but usually, you’ll need a synchronization license.
Envato Elements is an online platform that provides songs and sound effects for all kinds of creators in exchange for a monthly subscription.
Their service works in a very simple way: you sign up, look for the song or songs that best suits the needs of your interview and download them without limits!
In addition, its search system allows you to find the music you are looking for by musical genre or transmitted sensation, among other filters.
Elements, apart from offering more than 90.000 songs, also allows you to obtain different sound effects, which depending on the degree of formality of your interview, can fit very well when it comes to entertaining your public.
If you want your interview to be published on Youtube or similar platforms on the Internet, the price is always the same: 14.50€/month.
That allows you to:
Access to all tracks
Unlimited use in all your owned and operated channels
No copyright claims or royalty fees
Fully monetize your interviews
Cancellation at any time
The reasons for placing background music in your interview
What is the duration of your interview? Ten minutes? Half an hour?
In any case, imagine what an interview would be without any musical element, especially in the moments of opening and closing.
The world of interviews is changing, and not only should they inform the public about a certain topic, but they should also entertain them.
These new interview models base their entertainment on showing a more informal format in which not only the protagonists are those can who feel most comfortable, but also the audience.
It is in this scenario where music plays an important role.
This can have numerous effects on the reception of an interview by the public, let’s see what they are:
One of the consequences of using music for your interviews is that they will look more professional since they will show care for all the details.
In addition, this professionalism can be translated into greater credibility and objectivity of the information or content that appears in your interview, which, independently of the opinion of each person with respect to the subject, is the main objective of this journalistic genre.
Before I spoke to you about the importance of entertaining the public with interviews. Well, one of the most effective techniques when entertaining is precisely to create emotions.
It doesn’t matter that these emotions are positive or negative. Everything will depend on the theme addressed. And in that of creating sensations, the use of environmental music is somewhat fundamental.
This effect of the use of music for interviews goes a bit in line with the previous aspect. However, we are not talking about the same thing.
Music has to be able to generate emotions. However, these emotions will not help if the public is not able to put themselves in the skin of the interviewee. In this aspect, music again plays an important role.
The most relevant thing for any television, radio or internet program is that the public does not change channels when the corresponding content is being broadcasted.
This is where music comes back into action. The public can continue to watch an interview, either because they are interested in what is being said, or because they are being influenced by aspects that are somewhat unconscious, such as the predominant colors, background music… or by both at the same time.
The point is that music has the ability to hook people as if they were watching a movie.
The duality of functions of the interviews is more than clear. And just watching the most successful current programs of this journalistic genre you can realize the importance of the fact of entertaining their public.
To create that entertainment, music plays a very important role, either when trying to show an image of professionalism, to excite, to create empathy or just to engage.
Therefore, if you are preparing an interview and f you want to make it successful, you should use royalty-free music. Luckily, with the existence of marketplaces like Envato Elements, this is becoming more accessible for all pockets.
Pablo Olóndriz founded Legis Music in 2016 and, since then, has been working non-stop on the online Royalty-Free industry, managing to build a great source of information for people who need amazing background music for their projects and videos.
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