Did you know that the music in your ads can become the key element to increase your business revenue?
As you know, the ultimate goal of advertising is to drive sales. To do this, it is crucial that your ad captivates and persuades a potential customer, and there is no better way to achieve this than music.
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Music evokes emotions, and emotions drive decisions, such as whether to buy a certain product.
It has been demonstrated in more than one scientific study that our brain responds more to melody than to language.
Want to check it out?
Take a look at the following commercial (with the volume turned on).
As you can see, the music and sound effects perfectly accompany the message the ad wants to convey.
If you had watched the ad with the sound turned off, the emotional factor would have been lost, and the video would not have had the same impact.
This emotive power of music in advertising is also highlighted by another research conducted by the Nielsen company.
The music factor can help brands connect with consumers on a sentimental level.
In that study, Nielsen analyzed over 600 television ads and concluded that commercials with background music perform better than commercials without music. Specifically, they have:
- 4% more creative power.
- 5% more empathic power.
- 3% more emotional power.
- 15% more informative power.
Considering all of the above, there is no doubt that you need music in your YouTube Ads to get the best results with your advertising.
Later we will show you where to find the best music for your ads, but first, we should answer the following question.
Why should you use YouTube Ads?
YouTube is the second most visited website on the Internet, second only to Google. However, if we consider only video content, YouTube is by far the number one.
In fact, according to their own data, they exceed two billion unique users every month. To put that in perspective, that’s almost half of the people who use the Internet on a monthly basis.
Because of this enormous amount of traffic, YouTube has come to be seen by many not only as a social platform, but as an excellent tool to promote products or services with video ads.
This is shown in Wyzowl’s report The State of Video Marketing in 2021
, where it states that 86% of professionals use video as a marketing tool
, something that turns out to be a fantastic decision in terms of profitability.
According to another study by Animoto, 88% of video marketers are satisfied with the return of investment (ROI) of their ads on social networks, especially on YouTube, where they receive much higher traffic than on other platforms.
From all of the above, you can get three answers on why to use YouTube Ads:
- YouTube is the web with the most video traffic.
- It is the platform of choice for video marketers.
- Video ads tend to be profitable in a high percentage of cases.
Having clarified this and knowing that music is essential in your video marketing strategy, the next thing you need to know is where to get that music.
Where to find background music for YouTube Ads?
There are several ways to find music for YouTube ads.
Some people choose to use music from well-known artists. However, the high cost of acquiring licenses does not make this option the best in economic terms.
To avoid this problem and facilitate access to music, royalty-free music platforms emerged a few years ago.
The term “royalty-free” refers to music licenses that you pay for once and can use with almost no restrictions.
This type of music is known to be premium music created by independent musicians, and above all, to be much cheaper than famous music.
You can find royalty-free music for your YouTube ads across many platforms on the Internet. However, not all of them offer the same guarantees.
At LegisMusic, we have tested the vast majority of them, and if we have to pick just one, it would be Epidemic Sound.
Epidemic Sound, your platform with music for YouTube Ads
Epidemic Sound is the leading company in the royalty-free music industry.
Based in Stockholm and created in 2009, this Swedish company has been providing the best music service to content creators and advertising agencies for more than 13 years.
Currently, its music library will give you access to more than 35,000 music tracks and 90,000 sound effects, a collection that expands every month.
Navigating through Epidemic Sound’s menus is easy and intuitive thanks to its refined and clean interface.
Its multiple filters or its excellent search engine will also make your search much easier and will improve your experience with the platform.
In addition to all of the above, Epidemic Sound has features that make the difference, including:
- Find Similar.
- Clear videos.
Let’s take a closer look at each of them.
This feature will be very useful if you plan to create YouTube Ads on a regular basis.
What Find Similar does is to find songs alike to those you have liked for your ad.
This way, you will be able to establish the same musical tone among your ads, improving the coherence between the musical background and your message.
I’m sure it’s happened to you more than once: finding a vocal song that would be perfect for your commercial if you could remove the vocals from the song, leaving it as an instrumental.
This is precisely what Stems do.
Thanks to this feature, you can remove any sound element from a music track, be it vocals or any other instrument.
This way, you will have more creative power to modify any song to your needs.
When it comes to using music in YouTube ads, one of the most important things to avoid is copyright infringement penalties.
However, with Epidemic Sound, you can be 100% at ease.
And not only because they own the rights to all their music tracks, but also because they have the Clear Videos tool.
This option will allow you to add the URLs of your ads so that Epidemic Sound takes them into account and avoids possible penalties.
However, it should be noted that this feature will only be available in two of the three subscription plans available on the platform.
Epidemic Sound Subscription Plans
Epidemic Sound has three subscription plans, each for a specific use case:
- Personal Plan -$15/month- designed for content creators or podcasters who create pieces for their own use.
- Commercial Plan – $49/month – created for agencies and freelancers who make productions for commercial purposes.
- Enterprise Plan -price on request- prepared for large companies looking for a customized solution.
Clear Videos option shown above is only available in the Commercial and Enterprise plans: the only two plans that allow you to use music in YouTube ads.
However, if you don’t need a custom music solution, the plan that will best suit your needs is the Commercial plan.
That said, would you like to try it out and find out how it can improve the results of your videos? You can do it now, and at zero cost!
Epidemic Sound has launched a limited promotion for new customers, who can enjoy the service for 30 days completely free
Claim your free trial month now by clicking on the button below.
Can I use free music on YouTube Ads?
This is one of the most common questions among all those who start advertising on YouTube.
It is true that there are many sites where you can download free copyright-free music. However, it is not the most convenient option for your ads, and below we will explain why.
The vast majority of songs you will find are protected under Creative Commons licenses: a type of license in which the authors of the works themselves establish the cases of use.
In turn, the most common is to find songs whose use is not allowed in commercial projects. You will find these songs with the label NC, which stands for Non-Commercial, that is, you could not use them as background music on YouTube Ads.
The rest of the Creative Commons songs that do not have this tag can be used in commercial projects. However, you will be obliged to mention the author of the work in your ad, similar to the following example:
“Odyssey Drums, by Kevin MacLeod (incompetech.com) is licensed under a Creative Commons license (Creative Commons – Attribution International 4.0 – CC BY 4.0).”
Now, as you can probably understand, this can have quite a negative impact on your ad and your brand.
Anyone who sees it will know that the song you’ve used is free, something that can damage your business image.
Are you willing to sacrifice your brand’s reputation by using free songs in your ads?
If you want to advertise on YouTube, it is because you want to generate good results and give a serious and professional image.
In that case, we recommend you discard this option in favor of other more complete and professional solutions, such as Epidemic Sound.
Using YouTube Ads to promote your products and services is a very wise decision, given the impact that this platform has globally.
However, to improve your video marketing strategy and obtain the desired results, you can’t miss the emotional element par excellence: music.
If the music in your ads induces positive feelings, these can be associated with your brand, increasing significantly your chances of raising your sales.
According to several scientific studies, music will help you to:
- Capture the attention of your potential customers, even before anything happens in the video.
- Control their perception subconsciously.
- Build an emotional connection between them and your brand.
- Create a favorable mood that leads them to purchase your products or services.
With this in mind, the next step to success with your YouTube ads is to get the best music.
Luckily, you now know the best platform on the Internet with royalty-free music: Epidemic Sound.
Their Commercial plan will bring you a number of advantages that you won’t find on any other similar platform, such as:
- More than 35,000 music tracks and more than 90,000 sound effects.
- 100% protection against potential copyright claims.
- Full access to the music catalog and future releases.
- Unlimited downloads for as long as the subscription is maintained.
- Monthly updated library.
- Premium features such as Find Similar, Stems, and Clear Videos.
- Ability to monetize your ads.
- Multi-platform control from PC, tablet, or smartphone.
- Ability to cancel at any time.
Remember that you can try it for free and with no commitment for 30 days.
Take advantage of this opportunity!