Background Music for YouTube Ads

Can I use free music on YouTube Ads?

This is one of the most common questions among all those who start advertising on YouTube.

It is true that there are many sites where you can download free copyright-free music . However, it is not the most convenient option for your ads, and below we will explain why.

The vast majority of songs you will find are protected under Creative Commons licenses: a type of license in which the authors of the works themselves establish the cases of use.

In turn, the most common is to find songs whose use is not allowed in commercial projects. You will find these songs with the label NC, which stands for Non-Commercial, that is, you could not use them as background music on YouTube Ads.

The rest of the Creative Commons songs that do not have this tag can be used in commercial projects.

However, you will be obliged to mention the author of the work in your ad, similar to the following example:

“Odyssey Drums, by Kevin MacLeod (incompetech.com) is licensed under a Creative Commons license (Creative Commons – Attribution International 4.0 – CC BY 4.0).”

Now, as you can probably understand, this can have quite a negative impact on your ad and your brand.

Anyone who sees it will know that the song you’ve used is free, something that can damage your business image.

Are you willing to sacrifice your brand’s reputation by using free songs in your ads?

If you want to advertise on YouTube, it is because you want to generate good results and give a serious and professional image.

In that case, we recommend you discard this option in favor of other more complete and professional solutions, such as Epidemic Sound.

In summary

Using YouTube Ads to promote your products and services is a very wise decision, given the impact that this platform has globally.

However, to improve your video marketing strategy and obtain the desired results, you can’t miss the emotional element par excellence: music.

If the music in your ads induces positive feelings, these can be associated with your brand, increasing significantly your chances of raising your sales.

According to several scientific studies, music will help you to:

  • Capture the attention of your potential customers, even before anything happens in the video.
  • Control their perception subconsciously.
  • Build an emotional connection between them and your brand.
  • Create a favorable mood that leads them to purchase your products or services.

With this in mind, the next step to success with your YouTube ads is to get the best music.

Luckily, you now know the best platform on the Internet with royalty-free music: Epidemic Sound.

Their Commercial plan will bring you a number of advantages that you won’t find on any other similar platform, such as:

  • More than 35,000 music tracks and more than 90,000 sound effects.
  • 100% protection against potential copyright claims.
  • Full access to the music catalog and future releases.
  • Unlimited downloads for as long as the subscription is maintained.
  • Monthly updated library.
  • Premium features such as Find Similar, Stems, and Clear Videos.
  • Ability to monetize your ads.
  • Multi-platform control from PC, tablet, or smartphone.
  • Ability to cancel at any time.

Remember that you can try it for free and with no commitment for 30 days . Take advantage of this opportunity!

Did you have any unanswered questions?

Below, you can find answers to frequently asked questions from our users regarding background music for YouTube Ads.

FAQ. Frequently Asked Questions about Background Music for YouTube Ads

As previously explained, copyright-free music is music with licenses that you can buy once and use whenever you want.

However, if you want to know more in-depth about what they are, we recommend you take a look at our article on what is music copyright-free .

Yes, of course.

However, depending on factors such as the song chosen or how famous the artist is, the price may be one or the other.

For example, if it is a song from a small independent artist, the cost of a license could be between $50 and $150.

However, if you want to use famous songs from top artists in your ads, licensing fees can easily exceed several thousand dollars.

That’s why we discourage this option unless your company has the funds, and you really need a certain famous song for your ad.

However, if you want to know more about how to license famous songs , click on the link and access our guide where we will solve all the doubts you have about it.

There are several risks in using music without acquiring music licenses.

The most common are the following:

  1. Have your ad silenced or removed.
  2. Legal action taken against you or your business for infringement of intellectual property law.
  3. Your brand’s reputation being negatively affected forever.

Our suggestion is that you act legally and that you always acquire music licenses .

Yes, you can do it this way.

If you opt for famous music, it is possible that the cost will be higher for using the music on different social platforms.

But if you use music from Epidemic Sound, you will not have any problems in this regard.

Anyway, if you want to know more about the policies and processes of each social network in relation to music, in LegisMusic we have some guides that will help you understand everything:

Each online platform has a certain type of audience, and their behaviors within each website are different.

At the same time, the duration and characteristics of each ad can also vary between different social media networks.

However, music works equally well in both online ads and offline ads.

As you have seen throughout the article, music for advertising serves as an accompaniment to enhance the meaning of the message you want to convey.

This is something that has been scientifically proven, has worked for several decades, and continues working today.